It's a wrap: New iPhones, Apple Watches and more

Did Apple's Wonderlust event live up to the hype?

Even though 95% of today’s Apple event was correctly predicted by the rumors, you can’t help but be impressed watching it.

It’s a slick affair, with clever camera shots, transitions and effects, and great set-pieces. It made San Francisco look wonderful (it is!), and showcased some of Northern California’s beautiful (if overcast) landscapes.

But the products! I know a lot of people will complain they’re incremental and boring, but Apple continues to make huge strides in performance and features — at the same time as making its devices more environmentally friendly.

Take the new Apple Watch Series 9, powered by an even-more-powerful CPU that now boasts a mind-bending 5.6 billion transistors! That’s more than 5 BILLION TRANSISTORS, just for a watch! It’s bonkers. Of course, this is a watch that reads the blood flow in your wrist to detect the new double tap gesture to control the device. Plus, it’s Apple’s first carbon-neutral product, a milestone achievement in its own right.

The new iPhones get even more powerful chips. The A17 is the first 3nm chip in a smartphone, and it’s so powerful it rivals chips in high-end desktop PCs. Gaming performance is now on par with dedicated game consoles.

All this technology allows iPhones to be integral to high-end workflows used in Hollywood. Shooting a blockbuster? Forget pricey RED cameras, just get an iPhone 15 Pro Max!

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from the Cult of Mac Deals team

A message from Bluetti

One more thing ...

We’re trying to make great products for people, and so we have at least the courage of our convictions to say ‘we don’t think this is part of what makes a great product, we’re going to leave it out.’ And we’re going to instead focus our energy on these technologies, which we think are in their ascendancy and we think are going to be the right technologies for customers. That’s what a lot of customers pay us to do, is to try to make the best products we can. And if we succeed, they’ll buy them. And if we don’t, they won’t. And it’ll all work itself out.

— Steve Jobs, 2010.

Today’s poll

What did you think of the Wonderlust event?

Login or Subscribe to participate in polls.

Results from yesterday’s poll: How excited are you about the Wonderlust event?

Best reader comments

Subscribe to The Weekender — Get the week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.

N

Reply

or to participate.