Who's buying the Mac Pro?

Seems like few actually need Apple's most expensive computer.

Author

Leander Kahney
June 27, 2023

The new Mac Pro sits atop Apple’s lineup of computers, but it’s an odd-duck machine.

It runs the exact same processor as the new Mac Studio, but costs thousands of dollars more.

That extra expense is for PCI expansion slots, so users can add extra video cards, storage and more to the machine. But does anyone really want to spend the extra money, when plugging in an external drive often will suffice?

A new report found that there may not be many customers for the top-of-the-line Mac.

Also in today’s newsletter:

  • This tiny new action camera looks very cool.

  • Easily recording phone calls finally comes to iPhone, thanks to Truecaller.

  • SwitchEasy’s Skin Silicone Apple Watch Band is a really nice magnetic strap, and it’s now 20% off, along with others in the Cult of Mac Store.

  • If you want to save $800 on a 16-inch MacBook Pro, the older but still capable M1 version is on sale.

— Leander Kahney, EIC.

Did Apple accidentally make Mac Pro unnecessary?

A new report found an audience for Apple's top desktop lacking, given the capabilities of the latest Mac Studio and MacBook Pro models.

Tiny new action cam shoots at 2.7K resolution anywhere

Action cameras like the new Insta360 Go 3 are gaining in popularity as they get smaller and easier to stick almost anywhere.

Handsome new magnetic wallet doubles as iPhone stand [Review] ★★★★☆

Journey's new premium-quality Ezmo Magnetic Wallet and Phone Stand could be part of your everyday carry if you travel light.

A message from the Cult of Mac Store

Nab 20% off stylish Apple Watch bands while they last

In the SwitchEasy Flash Sale on Apple Watch bands, the Cult of Mac Store has four excellent choices on sale for 20% off through June 26.

Tom Holland’s ‘The Crowded Room’ is a hit for Apple TV+

The new psychothriller sits near the top of most-watched shows on any streaming service.

M1 Max 16-inch MacBook Pro gets a massive $800 discount

This laptop makes for a much better deal than splurging on the latest M2 Pro/Max MacBooks.

A message from Truecaller

Record iPhone calls with Truecaller and miss nothing

Don't sweat the details. Truecaller's new Call Recording feature gives you replays and even puts your phone calls in writing (and summarizes them).

‘Harry Potter: Magic Awakened’ game takes you back to Hogwarts

Players become students at Hogwarts and engage in magical duels against dark wizards in “Harry Potter: Magic Awakened.”

Darkboard offers creatives an iPad stand for drawing and notetaking

The new Astropad Darkboard is a lightweight, ergonomic drawing surface for iPad that gives artists a place to rest their arms while working.

Today in Apple history: Terrible quarter marks the end for CEO Gil Amelio

A string of big losses sealed the fate of the turnaround artist tasked with saving Apple's bacon.

Tweetz o’ the day

One more thing ...

❝

Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.

— Steve Jobs, 2011.

Today’s poll

Which is better for you, Mac Studio or Mac Pro?

Login or Subscribe to participate in polls.

Results from yesterday’s poll: Are you planning to buy an iPhone 15?

Best reader comments

Subscribe to The Weekender — Get the week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.

Reply

or to participate.