What went wrong with Intel and Apple

Execs explain why Apple moved on from the chipmaker.

Author

Leander Kahney
February 08, 2023

Apple silicon has been a smash-hit success, and should put to bed any notions the company can’t innovate in the post-Steve Jobs era.

But the project has a surprising origin, as revealed in a new interview with Apple execs.

They also disclose the best time to buy a Mac, although the answer’s a bit of an eye-roll.

Also in today's newsletter:

  • Samsung’s phones are getting faster, but still can’t hold a candle to iPhone.

  • You can finally buy USB-C AirPods Pro — but not from Apple.

  • Learn how to translate text, no matter what app you’re using.

  • Get a nice discount on fantastic Apple Watch bands and cases in our store.

— Leander Kahney, EIC.

Apple execs reveal what went wrong with Intel

In an interview, executives Tim Millet and Bob Borchers discussed what pulled Apple away from Intel, what they’re doing to make the Mac a gaming platform, and when the best time is to buy a new Mac.

Galaxy S23 Ultra still can't match iPhone 14 Pro performance

Early benchmarks show that Samsung's new flagship phone runs substantially slower than Apple’s top model.

You can now buy a USB-C AirPods Pro case, just not from Apple

Engineer Ken Pillonel, well-known for modding iPhones and AirPods with USB-C ports, is back with a USB-C AirPods Pro case for sale.

A message from the Cult of Mac Store

Find an irresistible mix of Apple Watch bands and cases for 15% off

Through Saturday you can take 15% off a variety of cool accessories from Mifa and Elkson. This sale is especially good for Apple Watch fans.

Aqara devices in smart homes begin jump to Matter standard

Aqara releases beta firmware to start bringing many of its devices already in smart homes in line with the new Matter protocol.

Apple Pay Later could launch next month with iOS 16.4 [Updated]

Apple's "buy now, pay later" service Apple Pay Later has entered beta testing with its retail employees, hinting at its imminent launch.

Apple Pencil 2 is more affordable than ever after a $40 discount

The Apple Pencil 2 drops to its lowest price of $89, a sweet $40 off its retail price of $129.

Translate text anywhere on your iPhone

You can instantly translate text anywhere on your iPhone and Mac. You don’t need to futz around retyping or copying text into a Google Translate tab — you can select text and get translations from 11 languages wherever you are.

Handy shelf makes the back of iMac or Apple Studio Display useful

The Twelve South BackPack for Apple Studio Display adds storage space to the rear of the monitor.

Today in Apple history: Steve Jobs flips out over iPad tweet

February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by an editor at The Wall Street Journal.

Triple-display MacBook Pro rig perches in attic 'closet' [Setups]

A room is what you make of it, and today's featured computer setup finds a home in a room only a computer science student could make.

Tweetz 'o the day

One more thing...

❝

I love to go to the DVD section of Amazon and see what DVDs are selling. I like it especially when Disney’s are at the top.

— Steve Jobs, Macworld 2007.

As discussed in the tweet above, how would you spend $2,500 on Apple gear in 2003?

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