Vision Pro's big problem

Apple has a huge problem with the Vision Pro that no one has talked about: It’s highly addictive!

That’s according to Nick Bilton, a Vanity Fair reporter who got behind-the-scenes access for a big article published Thursday.

Bilton realized the problem after using Vision Pro for an extended time, and being disappointed when he took it off and had to deal with the real world.

He says Vision Pro is “like a drug” that offers a “dopamine hit.”

It’s "tech fentanyl” that makes the real world boring and flat, and devices like the iPhone or high-def screens look ancient by comparison.

The piece is also notable because it includes a photo of Tim Cook wearing the headset in his office at Apple Park. In the background, sitting on his desk, is an iPad that doesn’t look like any iPad in Apple’s current lineup. Is it a prototype iPad yet to be announced?

Also in today’s newsletter:

With Vision Pro hitting stores Friday, Apple says there are already 600 spatial apps and games waiting for it.
If you love keyboards — who doesn’t! — this is a killer customizable mechanical keyboard.
Why — and when — do AirTag trackers make noise?
These great iPad styluses and tips are already way cheaper than Apple’s, and they are now 20% off.
And you can get a whopping $400 off the 15-inch MacBook Air model that you really want.
Learn how to use AI art tools like Midjourney, DALL-E, Stable Diffusion and Craiyon.

— Leander Kahney, EIC.

Apple Vision Pro's biggest problem: It's highly addictive!

The astonishing visuals that Apple’s new headset pumps directly into your eyeballs reportedly make the real world seem dull.

www.cultofmac.com/845093/apple-vision-pro-addictive

More than 600 new spatial apps and games await Vision Pro

Ready for something new? Apple showcases more than 600 new "spatial" apps and games designed for its new AR/VR headset.

www.cultofmac.com/845042/more-than-600-new-spatial-apps-and-games-await-vision-pro

Is this an unannounced iPad in a press photo? No.

There's speculation the first picture of Tim Cook wearing a Vision Pro includes a surprise: an iPad that Apple hasn't released yet.

www.cultofmac.com/845067/is-this-an-unannounced-ipad-in-a-press-photo-no

^{A message from the Cult of Mac Deals team}

The MacBook Air you really want is nearly $400 off [Updated]

Amazon has dropped the 15-inch MacBook Air with M2 chip and 512GB storage to a new low price.

www.cultofmac.com/845017/macbook-air-you-really-want-300-off

Why do AirTags make noise?

Here are the reasons why AirTags make noise, and how to stop it. It's useful to know: You could find someone's lost keys, or a creep might be stalking you.

www.cultofmac.com/844680/do-airtags-make-noise

What to expect from Apple's critical holiday quarter earnings results

Apple earnings results for the final months of 2023 arrive today. Here's what analysts expect, and what they want to know about 2024.

www.cultofmac.com/844967/apples-financial-results-q1-2024-holiday-quarter-earnings-predictions

Apple extends 5G modem deal with Qualcomm until 2027

It seems Cupertino just can’t come up with its own iPhone modem.

www.cultofmac.com/845008/apple-extends-5g-modem-deal-qualcomm-until-2027

^{A message from the Cult of Mac Store}

Get 20% off iPad styluses and tips already much cheaper than Apple's

If you recently got an iPad, you probably want a stylus so you can write and draw on it more precisely than you can with your fingertips. Why pay more?

www.cultofmac.com/804332/get-20-off-ipad-styluses-and-tips-already-much-cheaper-than-apples

Learn to create killer AI art with this $30 course bundle

Tools like Midjourney, DALL-E, Stable Diffusion and Craiyon can generate amazing AI art. But first you need to know how to use them.

www.cultofmac.com/844706/this-30-e-learning-bundle-helps-you-tame-and-rule-ai-powered-art-bots

Drop unveils highly customizable compact mechanical keyboard

Personalization options include an interchangeable magnetic case you can swap out for different colors and designs.

www.cultofmac.com/844956/drop-cstm65-keyboard-customize

Today in Apple history: Stephen Colbert shows off iPad early at Grammys

On February 1, 2010, the tech world went into meltdown when Stephen Colbert used a prerelease iPad to read nominations at the Grammy Awards.

www.cultofmac.com/464988/colbert-ipad-tiah

Tweetz o’ the day

— # (#)

One more thing ...

❝

Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

— Steve Jobs, 2011.

Today’s poll

Is tech addiction a real problem?

Results from yesterday’s poll: What do you think of Vision Pro's EyeSight feature?

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