Vision Pro's big problem

The headset has a major issue nobody's talking about.

Author

Leander Kahney
February 01, 2024

Apple has a huge problem with the Vision Pro that no one has talked about: It’s highly addictive!

That’s according to Nick Bilton, a Vanity Fair reporter who got behind-the-scenes access for a big article published Thursday.

Bilton realized the problem after using Vision Pro for an extended time, and being disappointed when he took it off and had to deal with the real world.

He says Vision Pro is “like a drug” that offers a “dopamine hit.”

It’s "tech fentanyl” that makes the real world boring and flat, and devices like the iPhone or high-def screens look ancient by comparison.

The piece is also notable because it includes a photo of Tim Cook wearing the headset in his office at Apple Park. In the background, sitting on his desk, is an iPad that doesn’t look like any iPad in Apple’s current lineup. Is it a prototype iPad yet to be announced?

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— Leander Kahney, EIC.

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One more thing ...

❝

Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

— Steve Jobs, 2011.

Today’s poll

Is tech addiction a real problem?

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Results from yesterday’s poll: What do you think of Vision Pro's EyeSight feature?

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