This week’s newsletter is brought to you by Incogni.

I’ve lived in the United States for more than 34 years now — longer than I lived in my native U.K. — but I still listen to BBC Radio almost daily.

I’m still a big fan of the U.K.’s music culture, and a great way to stay on top of it is to listen to the BBC’s eclectic mix of shows.

I’ve also long been a fan of DJ mixes, which are frequently broadcast on BBC Radio but are not generally available on Apple Music, my default music app.

I won’t get into the legally murky details of how I obtain these mixes, but once acquired, they are easily synced across my devices, thanks to the magic of Apple Music.

In fact, being able to upload your own music to the platform is a big differentiator over Spotify, which can technically do this but makes the process painful.

If you have a trove of rare MP3s, concert recordings or music that isn’t available to stream, Apple Music is a great place to park it. Here’s how.

Also in today’s newsletter:

  • We all suspected that Apple’s special creator event in L.A. today might have been a smokescreen for the launch of M5 MacBook Pros. But no, it turns out the event was just as described: a showcase for the new Apple Creator Studio bundle. Nonetheless, it gives us an interesting look at how shooting and editing video can now be unapologetically mobile-first.

  • Incogni is a great privacy tool that automatically scrubs your personal data from the internet, reducing your exposure to spammers and scammers. It’s well-reviewed and highly effective — and we have an exclusive 55% discount with code CULTOFMAC.

  • With the AI boom gobbling up chips and memory as fast as the industry can make them, a leading Apple analyst predicts Cupertino will absorb the costs to grow market share — and make up the losses later in services revenue! Say what you like about Tim Cook, but he knows how to run a giant multinational.

  • A couple of years ago, I was tootling around Cupertino when I found myself in front of Apple’s first real corporate HQ, a modest, low-slung office building on Bandley Drive. The most notable thing about it is the color: It’s beige, of course!

— Leander Kahney, EIC.

A message from Incogi

Unknown number calling? It’s not random …

The BBC caught scam call-center workers on hidden cameras as they laughed at the people they were tricking.

One worker bragged about making $250K from victims. The disturbing truth?

Scammers don’t pick phone numbers at random. They buy your data from brokers.

Once your data is out there, it’s not just calls. It’s phishing, impersonation and identity theft.

That’s why we recommend Incogni: They delete your info from the web, monitor and follow up automatically, and continue to erase data as new risks appear.

A message from the Cult of Mac Deals team

A message from the Cult of Mac Deals team

Cult of Mac’s buyback program

Tweets of the day

Wallpaper of the day

One more thing ...

Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won't work. The special incantations you have to learn this time are “slash q-zs” and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel — one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.

— Steve Jobs, 1985.

Today’s poll

Apple Music or Spotify? Or something else?

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Results from yesterday’s poll: Where do you seek medical advice?

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