It’s all business today at Cult of Mac.
Yesterday, Apple announced its quarterly earnings, and despite AI-driven supply chain woes, Every. Damn. Thing. Is. Up — way up! Way, way up! (Everything except Apple's stock price, which began falling right after the company reported its latest record-breaking results.)
Apple’s numbers are truly mind-boggling. Check out our post that breaks it down into easy-to-digest chunks.
The high points are iPhone and Mac. The fab iPhone 17 range drove a huge wave of upgrades, while Macs capable of running local AI models flew off the shelves.
Hilariously, the low point is services, Tim Cook’s clever cash cow, which saw a relatively anemic 12% growth — a disappointment for Wall Street analysts who expected more.
In yesterday’s earnings call with some of those analysts, Cook said Apple itself underestimated demand last quarter: Sales grew even more than the company’s own rosy internal forecasts.
The off-the-charts demand for Apple products likely will continue during the next product cycle, Cook and Co. said.
Unfortunately, all that winning for Apple comes with a downside for you and me. Paired with RAMageddon, the crazy demand might mean long wait times for new iPhones, iPads and Macs this fall.
Also in today’s newsletter:
Uh oh. Tim Cook says Siri AI is going great, but they’re looking at the compute costs, and it may not be free for all forever.
More good news. Cheap Chinese memory chips will likely NOT lead to cheaper Macs and iPhones. Tim loves those 50% margins (boosted, btw, by a refund in Trump’s tariffs that WE paid for).
🔥 DEAL OF THE DAY: Amazon is offering a $50-off coupon on this bonkers 300W power bank that can simultaneously power two MacBook Pros and an iPhone! #affiliate
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One more thing ...
You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be.
Today’s poll
Can Apple keep achieving these amazing numbers?
Results from yesterday’s poll:

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