Time to get excited!

Get giddy about next Tuesday's Apple event.

It’s time to get excited about next week’s “Let Loose” Apple event.

The online-only event promises long-awaited and worthy iPad updates, but there could be a surprise in store. Why? A couple of reasons:

  • It’s being held at an unusual time: 7 a.m. Pacific. Most Apple events happen at 10 a.m., but this one seems timed for audiences on the East Coast and in Europe and Asia. Maybe Apple should have been doing this all along, but the change makes you wonder.

  • Apple’s been promoting the event like mad on social media — more than previous events, it seems.

Does Tim Cook have something special to announce? We’ll see next Tuesday.

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from CdkeySales

A message from the Cult of Mac Store

Tweetz o’ the day

One more thing ...

I don't think much about my time of life. I just get up in the morning and it's a new day. Somebody told me when I was 17 to live each day as if it were my last, and that one day I'd be right. I am at a stage where I don't have to do things just to get by. But then I've always been that way because I've never really cared about money that much. I guess what I'm trying to say is that I feel the same way now as I felt when I was 17.

— Steve Jobs, 1998.

Today’s poll

What iPad improvements do you want to see most?

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Results from yesterday’s poll: How disciplined is your passwords strategy?

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