Todayโ€™s newsletter is brought to you by Incogni.

Apple silicon has been an enormous triumph.

The success of Appleโ€™s home-grown chips firmly puts to bed the misguided idea that the company doesnโ€™t innovate under Tim Cookโ€™s leadership. (See also AirPods, Apple Watch, iPhone cameras, Apple Pay and much more.)

But Apple silicon does come with one big downside: You canโ€™t upgrade storage or RAM post-purchase. Youโ€™re stuck with whatever you originally ordered.

Take my 24-inch M1 iMac, a wonderful machine that I purchased back in 2021.
Itโ€™s still going strong, as youโ€™d expect from a computer thatโ€™s about 5 years old. However, I foolishly ordered the model with only 256GB of storage.

At the time, I thought thatโ€™d be plenty. But alas, Iโ€™m almost daily firing up CleanMyMac to find enough space just to download my email.

But I now see a much easier solution: Sandiskโ€™s new Extreme Fit USB-C Flash Drive, a teeny-weeny SSD thatโ€™ll add a terabyte of extra storage to your computer for about $120.

My one concern is speed. Will it be fast enough for everyday use (which, for my workflow, is not particularly demanding)?

Also in todayโ€™s newsletter:

โ€” Leander Kahney, EIC.

A message from Incogni

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  • Worst case: Scammers and identity thieves breach those brokers, leaving your data vulnerable or on the dark web.

It's time you check out Incogni. It scrubs your personal data from the web, confronting the worldโ€™s data brokers on your behalf. And unlike other services, Incogni helps remove your sensitive information from all broker types, including those tricky people search sites.

Help protect yourself from identity theft, spam calls and health insurers raising your rates. Plus, just for Cult of Mac readers: Get 55% off Incogni using code CULTOFMAC.

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A message from the Cult of Mac Deals team

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Tweets of the day

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One more thing ...

โ

You just make the best product you can, and you don't put it out until you feel it's right. But no matter what you think intellectually, your heart is beating pretty fast right before people see what you've produced.

โ€” Steve Jobs, 1989.

Todayโ€™s poll

Results from yesterdayโ€™s poll: Do you subscribe to Apple One?

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