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Maybe the new iPhone 18 Pros aren’t such a bust after all.
Early indications based on ship dates pointed toward lukewarm interest in the new handsets. Since when have most models still been available on day one?
But as the devices go on sale today, they’re drawing enthusiastic crowds across the world — just like launches of yore.
Social media posts show enthusiastic crowds of high-fiving shoppers from Mumbai to Manhattan.
Despite reports that it’s almost impossible to see the effect of the iPhone 18 Pro’s new variable-aperture camera, people are snapping it up anyway!
Or perhaps they’re lining up for the new AirPods? 😉
Also in today’s newsletter:
Apple’s main pitch for the new 18 Pros is that just about everything that counts in day-to-day usage has been improved — the cameras, batteries, chip speed and so on. And boy, being able to charge to 100% in less than an hour sure counts on that score.
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I didn’t use the Apple Watch app-switching shortcut myself, so I don’t care that much that it’s gone. But wait a second — it sounds like it was pretty useful. Where’s my pitchfork?
🔥 DEAL OF THE DAY: This knockoff TechWoven case for iPhone 18 Pro gets solid reviews but costs only about a third the price of Apple’s. #affiliate
Cult of Mac writer Ed Hardy just got his hands on the new AirPods 5, and he reports that the active noise cancellation really is better — enough for even AirPods 4 owners to upgrade. And would you believe it — there’s already a deal on them!
— Leander Kahney, EIC.
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A message from the Cult of Mac Deals team
A message from the Cult of Mac Deals team
Apple’s not done yet: Cult of Mac podcast #33
You can find the audio version of the podcast here.
Cult of Mac’s buyback program
A message from Mindstream
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Tweets of the day
Wallpaper of the day
One more thing ...
I'm drawing a salary of $1 a year, so I hope I'm not burdening the shareholders too much.... I very much want to see Apple get turned around. And I think it's going to.
Today’s poll
What would you stand in line for?
Results from yesterday’s poll:
Best reader comments
Subscribe to The Weekender — Get the week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.