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The best AI computer?
How Apple accidentally made the finest machine for artificial intelligence.
I think Apple is taking a wise and careful approach to AI.
The technology is insanely powerful — and still largely a black box.
Even though generative AIs routinely spit out remarkable results, their neural net inner workings can’t be plumbed, even by their makers.
There’s an emerging field known as “mechanistic interpretability” devoted to reverse-engineering the billions of parameters in LLMs into human-understandable algorithms. But so far, it’s yielded very few breakthroughs.
The fear is that AIs might develop their own motivations or goals, and no one would be any the wiser — until it was too late.
So Apple’s slow-and-steady approach is sage, but it’s earned the company the unfair label of being behind.
Actually, in many areas, Apple is way ahead — especially when it comes to hardware. Even though Apple has been building Neural Engines into its chips for years, it’s largely by accident that Apple silicon is currently the best consumer platform for AI.
Here’s how the company did it.
Also in today’s newsletter:
Apple just announced the dates and format for this year’s eagerly awaited Worldwide Developers Conference — why is it online-only again?
My culture vulture son is getting into opera and classical, and it’s always a treat when he orders up something on our kitchen HomePods: He has great taste (runs in the family obvs!). He’s gonna love the new features in Apple Music Classical — the biggest updates since the platform’s launch.
This iPhone gimbal looks insane — and like a must-have, all-in-one tool for any iPhone filmmaker.
This is a crazy story: An iPad mini tossed into London’s River Thames five years ago helped police crack a violent ring of international museum thieves.
Bluetooth transmitter/receivers like Twelve South’s AirFly Pro are a modern-day travel essential, and the latest version is even better than its predecessor. See our hands-on review.
— Leander Kahney, EIC.
A message from Hohem
A message from the Cult of Mac Deals team
Tweets of the day
Been using this thing as my main Mac for 10 days now, which to be honest, I did not expect! I'm gonna write a full review soon but here's the short version: maybe a 3-year-old MacBook Air really is all you need.
— Dylan (@DylanMcD8)
7:29 PM • Mar 23, 2025
contacts, but with depth
thoughts?
— System Settings (@app_settings)
8:58 PM • Mar 24, 2025
The lossless audio upgrade is so "mind-blowing" that Apple says it is "virtually indistinguishable" from non-lossless songs on Apple Music.
— Joe Rossignol (@rsgnl)
9:51 PM • Mar 24, 2025
Wallpaper of the day
#WWDC25 Wallpaper
(Mac + iPhone | Links in Comments)— Basic Apple Guy (@BasicAppleGuy)
5:43 PM • Mar 25, 2025
One more thing ...
Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
Today’s poll
How pissed are you that WWDC is virtual again? |
Results from yesterday’s poll: What excites you most in iOS 18.4?

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