Surprise: Apple event on Halloween Eve!
Or not: Weirdly, the invite spoils revelations
As rumored yesterday, Apple will hold a surprise “Scary Fast” event at 5 p.m. Pacific on Halloween’s Eve — next Monday, October 30.
But there are two strange things about the announcement today:
The timing: I can’t remember an Apple event so late in the day, ever. Apple’s events are always held in the morning. An event at 5 p.m. is very unusual. Perhaps Apple wants lots of regular working stiffs to tune in, and is hoping that staging the event outside normal working hours would help? The event is at 8 p.m. in New York — which seems a good time for East Coasters — but midnight in London, which is way past everyone’s bedtime. Plus the event stream is available on demand anyway. Or maybe it’s because it’s Halloween and Apple wants to hold it in the dark? I’m stumped.
The other unusual thing is that the invite totally gives the game away. Apple’s website page for the event shows the Apple logo morphing into the Mac Finder. You don’t have to be a genius to figure that one out. Apple’s invites are always super cryptic. Half the fun is decoding the invites for nonexistent clues. This is a massive spoiler — and it’s coming from inside Apple’s HQ!
But what Macs exactly will Apple likely reveal? Hit this link to find out!
Also in today’s newsletter:
New in iOS 17 is a feature called Check that’s like Apple Maps’ ETA on steroids — it’s something every parent should know about.
This is a great deal on Microsoft Office 365 for just $20 for a year, plus you can pick up Windows 10 Pro for as little as $17 and more.
Ted Lasso is now a Barbie doll!
Today’s the day in Apple history that Steve Jobs launched the NeXT Computer — his revenge machine for getting kicked out of Apple.
— Leander Kahney, EIC.
A message from CdkeySales
A message from Cult of Mac deals team
Tweetz o’ the day
ChatGPT roasts Apple leadership.
— Steve Moser (@SteveMoser)
Oct 23, 2023
me until 2015: fk apple it's an evil overpriced company and only iSheep would fall for their scams and schemes, my android is runinng a custom ROM and my linux distro has everyt-
— kitze 🚀 (@thekitze)
Oct 23, 2023
hear me out...
— Spigen (@SpigenWorld)
Oct 24, 2023
One more thing ...
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
What will Apple unveil at the "Scary Fast" event on October 30?
Results from yesterday’s poll: Did you have an iPod back in the day?
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