Stick, twist or fold?

See the amazing, creaseless screen coming to first foldable iPhone

Author

Leander Kahney
July 10, 2025

They’ve cracked it! By golly, they’ve finally cracked it!

Samsung has been building foldable phones since 2019 — six years! — and until now, it looked like a quixotic quest.

All the company’s previous attempts suffered one serious, fatal flaw: A glaringly-obvious fold in the middle of the screen.

But the Korean giant’s latest foldable — the Samsung Z Fold 7, launched this week — achieves what its predecessors could not: The fold has been all but eliminated.

This is good news for the mythical folding iPhone, which will likely use the exact same screen, or something very like it (Samsung is the rumored screen supplier).

And it’s not just the screen: The bulk of the device too is much reduced too. This all good new for Apple’s first foldable, which will likely debut next year and may already be in early production.

Also in today’s newsletter:

  • What dark magic is this? Apple has figured out how to wirelessly update Macs sealed in their retail boxes.

  • Thanks to Incogni for sponsoring this week’s newsletter. Incogni’s great privacy tool offers unlimited data scrubs of your personal info. We have an exclusive 55% discount with code CULTOFMAC.

  • My goodness, there’s a lot of technology packed into this new — and relatively inexpensive — smart doorbell.

  • If you’ve been eying Apple’s beautiful but pricey Studio Display monitor, Amazon’s got a Prime Day deal that knocks the price of the Studio Display with nano-texture glass down to just $1,499.99 — cheaper than even the standard version. This matches the Studio Display’s lowest price ever, so it’s unlikely you’ll see a better deal on the screen anytime soon.

  • Anker makes some of the best charging accessories out there, and Prime Day has savings on a bunch of the company’s devices, including the 25K power bank all the influencers are raving about.

  • And if you want to get serious about headphones, Sennheiser has dropped the price of a pair of audiophile-level cans to a consumer-level price.

  • Today’s the day in Apple history that Steve Jobs finally acquiesced to the App Store. It’s turned into the most consequential software distribution system ever.

  • It’s interesting to see who you guys think will be the next Apple CEO, following COO Jeff William’s retirement. See yesterday’s poll results below.

— Leander Kahney, EIC.

Crease-free folding iPhone screen (probably) just launched in Samsung Z Fold 7

Those eager for a folding iPhone should glance at the beautiful, bendable screen in the Samsung Z Fold 7. Apple is expected to use it, too.

Apple could wirelessly update sealed Macs with macOS Tahoe

Apple may bring its Presto-tech to the Mac, enabling Macs inside sealed retail boxes to update wirelessly to the latest macOS release.

Ready for sublime headphone sound? Get my top Prime Day Sennheiser deal.

Have we got a Prime Day Sennheiser headphones deal for you! Dave Snow's favorite cans are marked down by about $300.

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New Aqara doorbell camera hub brings HomeKit Secure Video and Matter support

The new Aqara G410 Doorbell Camera Hub is one of few devices to offer full HomeKit Secure Video support plus extensive Matter compatibility.

Prime Day makes this a great time to get a portable SSD

There are top-quality portable SSDs available at way below their list prices thanks to Amazon Prime Day. We found great deals!

A message from the Cult of Mac Deals team

All the best Apple deals this Amazon Prime Day [Updated with the latest prices]

We'll show you the best Amazon Prime Day deals on Apple gear, from AirPods to iPads to MacBooks to the Studio Display. And Beats, too.

Top picks: Prime Day MacBook dock and charger deals from Anker

Prime Day Anker deals on laptop chargers, power banks and docks are pretty sweet. We pick some of the very best options.

Give your ears the Prime Day gift of great headphones for (much) less

With some Prime Day headphones deals taking discounts of more than 50%, why not upgrade your sound without the usual buyer's guilt?

Today in Apple history: App Store opens its virtual doors

On July 10, 2008, Apple launched the App Store, an online hub that let iPhone owners download apps made by third-party developers.

Tweets of the day

Wallpaper of the day

One more thing ...

❝

It’s got all the stuff we want. And it’s built right into iPhone. And that has let us create desktop class applications and networking. Right? Not the crippled stuff that you find on most phones. This is real, desktop-class applications.

— Steve Jobs, 2007.

Today’s poll

Are you interested in a folding iPhone?

Login or Subscribe to participate in polls.

Results from yesterday’s poll: Who do you think will be Apple's next CEO?

Best reader comments

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