State of Apple union

There's a lot of good news in Apple's latest earnings.

Remember the “law of large numbers?”

After Steve Jobs died in 2011, there was a lot of discussion about the law of large numbers, and how it would impede Apple’s growth.

In a nutshell, Apple was already so big, it would take truly enormous numbers to grow it even further, and that was unlikely. Apple couldn’t buck statistics, a lot of pundits opined, and would inevitably stagnate.

But in the decade hence, Apple has continued to grow and grow, with only a couple of hiccups from global inflation and COVID-19-driven supply chain problems.

Apple’s latest earnings report shows that there’s no stopping Tim Cook’s unstoppable money train. With the exception of slightly lower iPhone sales, just about every segment of Apple’s business is up, and some of it enormously.

Not only did Apple see more sales and revenue than any previous quarter in its nearly 50-year history, but there’s lots of upside for future quarters.

The Cult of Mac team listened to the customary earnings call Thursday, during which Cook and Co. answered questions from a handful of Wall Street analysts. Here’s our summary of the most interesting points about the state of Apple’s business, which can be seen as a kinda state of the Apple union.

Also in today’s newsletter:

— Leander Kahney, EIC.

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A message from the Cult of Mac Deals team

A message from the Cult of Mac Deals team

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One more thing ...

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

— Steve Jobs, 2004.

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