This smartphone-maker's first EV is wowza!

Xiaomi does what Apple can't.

If Xiaomi can do it, why can’t Apple?

The Chinese smartphone-maker just unveiled a great-looking electric car.

The SU7 (short for “Speed Ultra 7”) boasts an incredible 500-mile range and eye-watering acceleration. The sporty electric car rivals Porsches and Teslas, the company claims, at a fraction of those marquee brands’ prices. It starts at just $30,000 in China.

The SU7 looks hot af, and if it’s like other Xiaomi products, it will be well-designed and well-made.

Personally, I think Xiaomi makes great products. I own a couple, including an e-scooter and a portable electronic tire pump, and they could have come from Apple itself (if Apple made scooters and tire pumps).

Xiaomi makes a dizzying array of products, from smartphones to fish tanks and mechanical watches. And somehow, the company pulled off what Apple couldn’t, even after Cupertino blew $10 billion and wasted 10 years of effort.

Xiaomi’s success at making an EV — even if it isn’t fully self-driving — just makes Apple’s abandoned effort even more depressing. Come on, Tim Cook — crack the whip, make it happen!

If only Xiaomi’s EV was available in the United States. We have all the details here.

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— Leander Kahney, EIC.

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