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Or your account could be deleted on December 1.

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Google is about to do a massive purge.

No, not that kind. It’s going to purge old, unused accounts.

Starting December 1, the search giant will delete dormant accounts that haven’t been used or signed into in the past two years.

Perhaps you have a Google burner account, or one you set up years ago and haven’t been using much. If you want to hold on to them, you better sign in sharpish.

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from the Cult of Mac Deals team

A message from The Economist

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  • The ability to source, structure and convey information in a way that is accurate, engaging and ethical.

Tweetz o’ the day

One more thing ...

When I went to Pixar, I became aware of a great divide. Tech companies don’t understand creativity. They don’t appreciate intuitive thinking, like the ability of an A&R guy at a music label to listen to a hundred artists and have a feel for which five might be successful. And they think that creative people just sit around on couches all day and are undisciplined, because they’ve not seen how driven and disciplined the creative folks at places like Pixar are. On the other hand, music companies are completely clueless about technology. They think they can just go out and hire a few tech folks. But that would be like Apple trying to hire people to produce music. We’d get second-rate A&R people, just like the music companies ended up with second-rate tech people. I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.

— Steve Jobs, 2011.

Today’s poll

How many Google accounts do you have?

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Results from yesterday’s poll: How many screens do you need?

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