Secrets of the Reply button

Apple hides lots of options in the Mail app.

Go to the Mail app on your iPhone.

Select a message — any message — and hit the Reply button.

You’ve probably done this a million times, but have you ever looked at all the options?

I can honestly say I never have. At most, I’ve seen them, but I’ve never studied them. It’s worth taking a closer look because, for reasons unknown, Apple hid a ton of functionality there.

If you’re curious to learn the forbidden secrets of the Reply button, we’ve got you covered.

Also in today’s newsletter:

  • Apple just launched its annual Back to School promotion. In previous years, the company offered incentives like free iPods, AirPods or Beats headphones. Guess what’s on tap this year?

  • The new Final Cut Pro, with live multicamera recording and other enhancements, is now available.

  • Check out Apple’s first store in Malaysia — it’s pretty stunning.

  • I’ve heard good things about OneAir Elite, an AI-powered travel app that helps save on airfare, hotels and rental cars. And the savings are even better now that it’s on sale.

— Leander Kahney, EIC.

A message from the Cult of Mac Deals team

A message from the Cult of Mac Deals team

Tweets of the day

Wallpaper of the day

One more thing ...

I don't think it's good that Apple's perceived as different. I think it's important that Apple's perceived as much better. If being different is essential to doing that, then we have to do that, but if we can be much better without being different, that'd be fine with me. I want to be much better.

— Steve Jobs, 1997.

Today’s poll

Does the iOS 18 Lock Screen need more buttons?

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Results from yesterday’s poll: Do you use nightstand mode with your Apple Watch?

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