The socials lost their collective mind over the paltry 8GB of unified memory in the new MacBook Neo.

It’s barely enough for everyday tasks, critics alleged, let alone running a bunch of apps simultaneously.

But as Cult of Mac writer Ed Hardy cleverly argues, that hard ceiling is doing Mac users everywhere a massive favor — here’s why.

Also in today’s newsletter:

  • Ed’s on a roll today. You may have noticed that the new AirPods Max headphones have a vague “coming soon” release date. Once again, Ed explains why.

  • Beats, Nike and basketball star LeBron James just teamed up for Beats’ first co-branded special edition of the Powerbeats Pro 2. That charging case looks great.

  • ☘️ DEAL OF THE DAY: Belkin’s awesome camera grip/power bank just received its first discount — a nifty 25% off. This thing does it all: magnetic wireless charging, retractable USB-C cable, Bluetooth camera control, tripod attachment, iPhone stand and more!

  • Aqara’s got an interesting new dual security camera that doubles as a very capable home hub with Matter, Thread and Zigbee support.

  • We have a genuinely good deal on Surfshark VPN. It works on unlimited devices, meaning you can share it with everybody.

  • Pour one out for one of the best iPhones ever made — it’s now officially obsolete and headed for the great junk drawer in the sky!

  • We have a nice video review of the new MacBook Neo.

  • Don’t miss the last X post below, which explains Apple’s K-shaped pricing strategy for the new MacBook Neo versus AirPods Max 2.

— Leander Kahney, EIC.

Why every Mac user should be thrilled MacBook Neo packs 8GB of RAM

MacBook Neo needs just 8GB of RAM, and that's great news for all Mac users, even users of high-end computers. Here's why.

Why Apple can't give an exact AirPods Max 2 release date

Here's why there's a bit of a mystery about when the premium headphones launch.

Beats, Nike and LeBron James team up for Powerbeats Pro 2 special edition

The ad for the Nike Special Edition earbuds stars basketball great LeBron James … as a golfer.

A message from the Cult of Mac Deals team

Protect all your devices from hackers, trackers and other online creeps

Get a three-year subscription to Surfshark VPN for $67.20 (reg. $430). It covers unlimited devices on macOS, iOS, Windows, Android and more.

Apple retires a legendary iPhone

The iPhone 5 joins Apple’s obsolete products list. It was a landmark device that introduced the Lightning port and a new design.

First Matter-certified camera hub could serve as Apple Home HQ

The new Aqara Camera Hub G350 is more than just a security camera. As the first Matter-certified camera hub, it helps manage your smart home.

A message from the Cult of Mac Deals team

Price drop: Get a lifetime license to QuickBooks Desktop Pro Plus for Mac at 67% off

If you want to track your income, expenses and more with greater ease, consider investing in Intuit QuickBooks Desktop Pro.

New iPhone game controller brings Hall effect precision

Boasting MFi certification, the new Serafim S3 Universal Mobile Game Controller boasts console-level control and precision.

Today in Apple history: Microsoft gets sued for ripping off Mac OS

On March 17, 1988, Apple sued Microsoft for allegedly stealing 189 elements of its Macintosh operating system to create Windows 2.0.

Cult of Mac’s buyback program

We pay top dollar for used Apple gear

Sell your old iPhone, iPad, MacBook and more through Cult of Mac. Free shipping, fast payment!

A message from Viktor

Your next great hire lives in Slack.

Viktor is an AI coworker that connects to your tools and ships real work. Ask Viktor to pull a report, build a client dashboard, or source 200 leads matching your ICP. Most teams hand over half their ops within a week.

Add Viktor to Slack for free.

Tweets of the day

Wallpaper of the day

One more thing ...

❝

[The Beatles] were four very talented guys who kept each other’s negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. And that’s how I see business. Great things in business are never done by one person. They’re done by a team of people.

— Steve Jobs, 2003.

Today’s poll

Results from yesterday’s poll: AirPods Max: Yea or nay?

Best reader comments

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