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It's official: September 12 is the date

It's official: September 12 is the date

Apple event will showcase iPhone 15, Apple Watch Series 9 and more.

Leander Kahney
August 29, 2023

Save the date: Apple just confirmed September 12 for the big iPhone 15 series reveal.

Of course, the new iPhones won’t be the only thing unveiled during the “Wonderlust” event. We’re expecting new Apple Watches, including an Apple Watch Ultra 2, which is perhaps what I personally am most excited about.

But the invite — what does it mean? What does “Wonderlust” mean? and the blowing specks of sand? Is that a butt? We break it down.

Also in today’s newsletter:

Want free copies of the books that started it all — Cult of Mac and Cult of iPod? We’re offering the books as a free download (in addition to the Unsung Apple Hero e-book) for referring a friend to this newsletter. See details below. (Look for the “Click to Share” button.)
I’ll bet you can’t guess what’s the single most popular smartphone model right now.
These Ted Lasso cookies look delicious; too bad they cost an arm and a leg.
Copying text from a PDF can often be a royal pain — but there’s a better way to do it. Here’s a great tip for making the task much easier.
Today’s the day in Apple history that Steve Jobs got in hot water for backdating stock options.

— Leander Kahney, EIC.

Apple sets 'Wonderlust' iPhone 15 event for September 12

Apple sends out invites to its September 12 product launch event for the iPhone 15 series and Apple Watch Series 9.

What could the ‘Wonderlust’ event invite mean?

How could “Wonderlust” relate to the expected announcements of the iPhone 15 and Apple Watch? Here is some off-the-wall speculation — the reasonable and the ridiculous.

iPhone 14 Pro Max tops worldwide smartphone sales in first half of 2023

Apple dominates the list of most-shipped smartphones, with the $1,099-plus model taking the top slot.

^{A message from the Cult of Mac Deals team}

World's slimmest 15-inch laptop gets a big $200 discount

Amazon just knocked $200 off the world's slimmest 15-inch laptop, the MacBook Air with an M2 chip, bringing its price to as low as $1,099.

New ‘Ted Lasso’ shortbread cookies cost how much?

Even for those who truly adore "Ted Lasso" on Apple TV+, $30 for a box of 10 biscuits might seem a little steep.

Apple might ditch leather for woven material in iPhone 15 cases

A new textured faux leather might replace the real stuff for iPhone 15 cases, according to rumors.

^{A message from the Cult of Mac Deals team}

Upgrade to Windows 11 Pro for less than $33

Don't get stuck using an old version of Windows. Upgrade your PC to Windows 11 Pro for just $32.97 in our Labor Day sale.

Rumors of iPhone 15 Pro Max delays are greatly exaggerated

Pay no attention to earlier reports that customers might have to wait additional weeks for the iPhone 15 Pro Max.

Handy USB-C extension cable boasts built-in power meter

You'll always know how much current is flowing to your devices with the just-launched Plugable USB Type-C Extension Cable with Power Meter.

Copy text from a PDF on Mac the easy way [Pro Tip]

Although the Mac offers fantastic support for opening and editing PDFs in Preview, the simple act of copying and pasting text can still be a nightmare. There's an easier way.

Tweetz o’ the day

The wind map in iOS 17 is so satisfying. #Idalia 🌀
— Brandon Butch (@BrandonButch)
1:07 PM • Aug 29, 2023

“Massive store, where can I find that one screw I need?”
The accuracy of the navigation and indoor location is insane.
— Andrew Hart (@AndrewHartAR)
10:37 AM • Aug 29, 2023

Tech Twitter (X): 60Hz on a $800 phone is unacceptable 🤓
Actual consumer: we just want to buy an iPhone 🙃
— Shishir (@ShishirShelke1)
5:40 PM • Aug 28, 2023

IMO, one of the best things about visionOS is how good it is, how it sets the bar for the rest of the industry, and how good competing operating systems will become once they adopt visionOS principles
— Tina Nigro ✨ 🥽 (@tina__nigro)
5:46 PM • Aug 28, 2023

One more thing ...

❝

If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.

The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I'm going crazy and I'm getting out of here.”

— Steve Jobs, 2011.

Today’s poll

Will you watch Apple's "Wonderlust" event live?

Results from yesterday’s poll: Are you planning to buy an iPhone 15?

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