It's official: September 12 is the date

Apple event will showcase iPhone 15, Apple Watch Series 9 and more.

Save the date: Apple just confirmed September 12 for the big iPhone 15 series reveal.

Of course, the new iPhones won’t be the only thing unveiled during the “Wonderlust” event. We’re expecting new Apple Watches, including an Apple Watch Ultra 2, which is perhaps what I personally am most excited about.

But the invite — what does it mean? What does “Wonderlust” mean? and the blowing specks of sand? Is that a butt? We break it down.

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from the Cult of Mac Deals team

A message from the Cult of Mac Deals team

Tweetz o’ the day

One more thing ...

If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.

The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I'm going crazy and I'm getting out of here.”

— Steve Jobs, 2011.

Today’s poll

Will you watch Apple's "Wonderlust" event live?

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Results from yesterday’s poll: Are you planning to buy an iPhone 15?

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