For about 10 years, Wall Street analyst Gene Munster said Apple would release a TV set any day. Two decades later, Apple still hasn’t done it.
But the rumor refuses to die, and it recently picked up steam with a couple of reports from ace reporter Mark Gurman, who says Apple’s actively exploring making a telly.
It’s a compelling idea, because Apple TV+ is finally starting to take off, and I’m sure Tim Cook would love customers to tune straight into Apple TV+ as soon as they turn on their sets, rather than having to launch an app or switch TV inputs.
But before you get too excited at the prospect of an Apple-branded boob tube, our writer Ed Hardy is here to throw some much-need cold water on the idea. Sorry, but here’s why we’re never going to see an Apple-branded TV.
Also in today’s newsletter:
Apologies for all the deals deals deals in today’s newsletter. It’s the day before Thanksgiving and only suckers like me are working, so there’s not much news today.
The good news is that there are (to my mind) three exceptional Apple-related early Black Friday deals: AirPods Pro 2 for the lowest price ever; fab Beats Studio Pro headphones for $150 off; and the 13-inch M2 MacBook Air for just $750. (I recently bought this model myself. It’s an exceptionally beautiful laptop, and that price is a steal.)
We have more personal recommendations from the Cult of Mac writing team about gear they love that’s on sale right now: Dave’s go-to Beats headphones, Rajesh’s favorite iPad and Griffin’s beloved RAID storage. (Yeah, I know, a RAID drive? 🤷)
Perfect for the holidays — how to throw a karaoke party using Apple Music Sing.
Today’s the day in Apple history that one poor Apple staffer got thrown under the bus for Apple Maps, a disaster at launch that’s since turned into probably the best mapping service out there.
Happy Thanksgiving, everyone — and Black Friday.
— Leander Kahney, EIC.
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One more thing ...
There’s no such thing as headphones for video.
Today’s poll
Results from yesterday’s poll: Do you like the rumored iPhone 17 Pro redesign?
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