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Apple’s choice of cosmic orange for last year’s iPhone 17 Pro seemed to come out of nowhere.
Apple’s designers have traditionally chosen muted, “professional” colors for its professional-level iPhones, while the “regular” iPhones get more vibrant, pop colors.
The choice of cosmic orange broke that long-standing pattern — but Apple provided no explanation.
It was reportedly wildly successful. The iPhone 17 lineup broke sales records, and although Apple doesn’t break out sales by color, anecdotally the orange color was credited with helping the sales surge, especially in China.
Curiously, the color orange was forecast to be one of the most popular colors this year — a prediction that bore out with a surge of orange-colored products.
And now Apple is poised to discontinue orange, in favor of a new hue called dark cherry.
Why kill the (orange) goose at the height of its popularity?
The same firm that predicted orange would be hot before Apple released the iPhone 17 Pro predicted another color would take off the following year. And as luck would have it, Apple picked that one, too.
Also in today’s newsletter:
The Apple Watch Series 12 is rumored to be getting continuous heart monitoring— which might explain this leaked app. We could see it tomorrow!
At IFA last week, we got a closer look at Ugreen’s innovative smart home system, which is pitching local AI as a key benefit.
Ugreen is also at the forefront of another trend: adding active cooling to MagSafe battery packs.
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Code hidden in a macOS beta suggests Apple is working on a pair of gaming controllers. But there are a few oddities about this rumor.
— Leander Kahney, EIC.
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Ternus takes over: Cult of Mac podcast #31
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Tweets of the day
Wallpaper of the day
One more thing ...
Woz and I very much liked Bob Dylan’s poetry, and we spent a lot of time thinking about a lot of that stuff. This was California. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness — openness to new possibilities.
Today’s poll
What do you want most from the Surprise and Shine event?
Results from Friday’s poll
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