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Wow, the new iPhone 17e looks to be an outstanding update and great value for money.

Apple rolled out the new budget iPhone on Monday morning, along with a new iPad Air based on the powerful M4 chip.

The new iPhone 17e ticks all the boxes, with none of the major drawbacks of Apple’s previous budget handsets — it even has MagSafe, hallelujah!

Plus, it has generous base storage (256GB), which is a surprise given the rapidly rising prices of memory. Check out the specs: It’s got the lot, including satellite connectivity.

The single 48MP Fusion camera is perhaps the only thing critics could latch onto, but even that looks pretty fantastic for everyday photography. It can even record video in 4K with Dolby Vision up to 60 fps. Not too shabby!

Seriously, there’s little to ding it. It even comes in pink!

The new iPad Air is perhaps a less impressive upgrade, but the M4 chip runs rings around everything. And with better connectivity and more memory, the new tablet is perfectly poised for the AI age.

But maybe the most interesting thing about Monday’s release of a new iPhone and iPad is: What’s left for the rest of the week?

We were expecting an iPhone or an iPad, but not both on the same day.

It looks like Apple’s clearing the decks for bigger announcements on Tuesday and Wednesday.

Also in today’s newsletter:

  • If you’re not in the market for a new budget iPhone right now, you can still get its attractive wallpaper — for free!

  • Soundcore, the audio division of Anker, has a new set of nice-looking headphones aimed at commuters. They pack a lot of great features, including never-ending battery life.

  • At Casa de Kahney, we have a pair of HomePods in our kitchen, which my spouse and kids use to play the worst music imaginable (show tunes, idiotic pop music and dreadful ’80s hits). Because the HomePods are logged into my Apple Music account, their picks ruin Apple Music Replay for me. But yay! There’s a workaround.

  • Scammers don’t choose victims at random. They are selected using data from brokers and the open web. I was shocked by the personal details available online about a close family member with dementia, who was being targeted by scammers. To reduce future attacks, I signed her up with Incogni, an automated service that scrubs personal data from the net. It’s working. The scams have stopped. Get a great 55% discount with code CULTOFMAC.

  • 🔥 DEAL OF THE DAY: This versatile 7-in-1 USB-C hub from Anker is already very affordable, and 15% off makes it an even better deal.

— Leander Kahney, EIC.

A message from Incogni

How to stop scammers dead in their tracks

Hey, it’s Leander here, with a personal story about Incogni, this week’s newsletter sponsor. Last year, scammers targeted a close relative of mine who has dementia. They swindled her out of thousands of dollars in hard-to-trace gift cards.

She fell for the scams over and over. We tried several things in an attempt to help, including blocking unknown phone numbers and restricting her access to messaging apps.

Nothing worked — except Incogni.

I signed her up for the data-scrubbing service, which automatically removes people’s personal data from the web, including people-search sites and data brokers. Within a couple of months, I could no longer find any details about her on the open web. And the scam calls and texts stopped.

A message from the Cult of Mac Deals team

Cult of Mac’s buyback program

Tweets of the day

Wallpaper of the day

One more thing ...

When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product.

— Steve Jobs, 2011.

Today’s poll

Results from yesterday’s poll: How much do you reckon the low-cost MacBook will cost?

Best reader comments

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