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It's official: Apple's fall event happens September 9.
Leander Kahney
August 26, 2025
In partnership with
I love reading the tea leaves in Apple’s event invitations for potential clues about the products to be unveiled.
The “Awe dropping” invitation that went out Tuesday morning , for example, hints at how “jaw-dropping(ly)” thin and light the new iPhone 17 Air will be.
And the orange and light blue in the Apple logo reference the new orange and light-blue colorways of the Pro and Air models.
The graphic looks like it’s a thermal image, suggesting the new vapor chamber cooling system coming to the iPhone 17 lineup. Or it could hint at a new blood pressure monitoring sensor in upcoming Apple Watch models.
It’s all nonsense, of course, but it’s a fun thing to do — and sometimes there’s a slim connection between the invite and the event. Sometimes!
(Also, the invite contains a cool Easter egg .)
Also in today’s newsletter:
Apple just updated its Apple Music migration tool, which had been in limited beta, making it easy to transfer music from competing services like Spotify. It looks pretty comprehensive and useful .
xMEMS Labs is about to unveil new ultrathin microspeakers and active cooling “fan on a chip” tech that might prove key to upcoming smart glasses .
This nicely made iPad stylus is a good but inexpensive alternative to the pricey Apple Pencil — and it’s on sale now for even less .
Today’s the day in Apple history when Steve Jobs and Bill Gates sat down to talk about the “future of the PC.” Hilariously, Jobs took a bunch of rude potshots at his rival, including calling Microsoft an “orifice.”
— Leander Kahney, EIC.
P.S. Sorry if you see spaces after links in this edition. Our newsletter service provider is working on a fix!
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A message from the Cult of Mac Deals team
A message from the Cult of Mac Deals team
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Tweets of the day
I love how Apple always makes their invitations so original. This year’s is even interactive — especially cool on Vision Pro.
— Phil Traut ᯅ (@spatiallyme)
4:21 PM • Aug 26, 2025
tech twitter is cooked, it’s apple season baby
— Abdul (@justabdulraouf)
4:09 PM • Aug 26, 2025
the swiss cheese mechanical keyboard has keycaps that look like a grater, a set of knives, and a jar of jam designboom.com/design/swiss-c…
— designboom (@designboom)
12:45 AM • Aug 26, 2025
Using that thing in the winter will have you wishing for an Intel processor inside it again just to warm up the keys
— icon (5-core GPU) (@iconredesign)
6:53 PM • Aug 24, 2025
Wallpaper of the day
Awe Dropping #AppleEvent Gradient Wallpaper
basicappleguy.com/haberdashery/a…
— Basic Apple Guy (@BasicAppleGuy)
7:10 PM • Aug 26, 2025
One more thing ...
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.
Today’s poll
What are you most excited about seeing at Apple's event? |
Results from yesterday’s poll: Any interest in the basic iPhone 17?
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