Mac-mentum in 2024?

A look at what's in store for the Mac next year.

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Over the past couple of years, Apple has been on a spectacular roll with its desktop and laptop computers.

The industrial design of its machines has never been better. (Without Jony Ive, we've got more ports, no butterfly keyboards, etc.)

And Apple silicon is the bee’s knees: It delivers incredible performance and mind-blowing battery life.

I think the Mac lineup is arguably the strongest in the company's nearly 50-year history. Just take the new M4 Mac mini: It’s never been as good-looking, as well-designed, as fast and as capable — and it’s pretty darn cheap, too!

But what does Apple have in store for the Mac in 2025? The big question is: Can Apple maintain the momentum?

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

In ancient Rome, when a victorious general paraded through the streets, legend has it that he was sometimes trailed by a servant whose job it was to repeat to him, “Memento mori”: Remember you will die. A reminder of mortality would help the hero keep things in perspective, instill some humility.

— Steve Jobs, 2011.

Today’s poll

Is Apple design better with or without Jony Ive?

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Results from last Friday’s poll: Do you use ChatGPT?

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