The Mac is back!

November 04, 2022

Wow, Apple silicon is a *massive* success.

A couple of years ago, the Mac was getting hammered for a series of missteps: the MacBooks' dreaded butterfly keyboard; a trashcan-inspired MacPro that couldn't be upgraded; and Pro-level iMacs that cost a small fortune and no one bought.

Fast forward to today, and Apple is killing it with the Mac.

The company just celebrated its best quarter ever for the Mac, shipping more Macs and making more money on them than at any time in the company's 46-year history.

Apple Silicon is the major factor in this success. New Macs run circles around their WinTel counterparts, and offer better battery life to boot.

Who says Tim Cook can't innovate?

-- Leandr Kahney, EIC.

Apple shipped a record number of MacBooks during the September quarter, a whopping 26% increase over the same period of 2021, according to a market-analysis firm. That’s more than the company has ever shipped in a single quarter -- ever.

Announced in mid-October, Apple’s latest streaming box—the 2022 Apple TV 4K—is now on sale. Pre-order customers are also receiving their units today. The newest Apple TV 4K is faster and cheaper than its predecessor and has Thread support to control your smart home devices.

The Connectivity Standards Alliance (CSA) showcased companies and products using the newly available Matter home-automation standard at a launch event in Amsterdam Thursday. The group, which includes Apple, Google and many other companies, emphasized the standard’s building momentum and drew a rough road map of what’s to come.

All over the world, November 11 (“11.11”) is a special discount day for many products. And so it is for Microsoft software when you visit the 11.11 Sale at software activation keys provider CdkeySales.com. As a Cult of Mac reader, you can click on the links below and get a great deal on Windows 10 that gets you a free upgrade to Windows 11. And you can dig up big savings on plenty of other Microsoft software, too.

There’s no better way to protect your iPhone 14 than with a tough case. And, short of going without any case at all, there’s no better way to show off your iPhone 14 than with a crystal-clear case, like the Laut Huex Crystal 14 Series iPhone Case. And right now you can pick up the tough but absolutely clear case for just $20 in the Cult of Mac Store.

In a bid to capture the streaming content creator market, Elgato just launched what it called “the world’s first 4K60 webcam” — Facecam Pro. It shoot video in 4K resolution at a smooth 60 frames per second (fps), which previously required a DSLR or other advanced camera setup.

In new Apple TV+ documentary Selena Gomez: My Mind & Me, we take a trip into the center of the pop star’s world to discover her journey has been nothing but hardship surrounded by impossible highs, which makes coping with her fame something like a near-impossibility.

This week on Apple TV+ drama/thriller Shantaram, it’s all about escapes. Lin knows a story about his medical work will bring his flight from justice to the attention of the authorities, so it’s time to leave Bombay.

People who show off their computer setups often go for a clean, spare look without much, if any, clutter — from cables or anything else. But few have as clean and spacious a look as today’s featured MacBook Pro setup with two Studio Displays.

Tweet o' the day

One more thing ...

"Most people don't remember, but until 1984 with the Mac, Microsoft was not in the application business. It was dominated by Lotus. And Microsoft took a big gamble to write for the Mac. They came out with applications that were terrible, but they kept at it, they made them better." -- Steve Jobs.

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