Let the games begin!

Inside Apple's brand-new Games app.

In partnership with

Apple Arcade is the poor, neglected, bastard stepchild of Apple’s services division.

While the subscription service garners little attention, it includes some great games — like Sneaky Sasquatch, the Ted Lasso of Apple Arcade — that lots of kids love.

There’s also NBA 2K25, a console-quality basketball game. And Oceanhorn 2 is so compelling, it’s worth playing not once but twice (or even more).

An underrated benefit is that Apple Arcade bans ads and in-app purchases. Unlike so-called “free” games, you aren’t constantly harassed to buy something. You just have fun.

But discovery remains a big problem. What games are good, and which are meh?

Apple’s new Games app — an update of the unloved and long-discontinued Game Center app — aims to help with that, while also making gameplay more social.

The new app lets you quickly launch games you’re playing, discover new games to play, track achievements, and challenge friends.

It’s your one-stop shop for gaming on your Apple devices — here’s how to get the most out of it.

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product.

— Steve Jobs, 2011.

Today’s poll

Do you play games on Apple Arcade?

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