Last-minute iPhone rumors

New colors and detailed specs emerge. Plus, more chargers from IFA Berlin.

Back in 1908, you could get a Ford Model T in any color you wanted, as long as it was black. Why? Because black paint dried quickly, compared to weeks for more vibrant colors.

General Motors successfully competed with the crazy-popular Model T by developing fast-drying paints in a range of colors, bringing all-important “eye appeal” to its vehicles (in the words of GM’s CEO at the time, Alfred P. Sloan Jr.).

Eye appeal proves important in personal electronics, too, and a big part of Apple’s strategy has been to regularly offer the iPhone in new colors.

And next week sounds no different: The iPhone 16 reportedly will come in a range of new colors — details here.

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.

— Steve Jobs, 2011.

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What do you think of recent iPhone colors?

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