How do you gauge demand for a new iPhone that seems to be buzzy, but costs a small fortune and might only have limited, niche appeal? Plus, it’s a royal pain to manufacture at scale.
That’s the situation facing Apple with the upcoming folding iPhone.
Apple already has headaches aplenty with constrained memory supply. The folding iPhone presents new problems.
Yes, some people seem very excited about it, and it’ll likely appeal to a small army of early adopters.
But the folding phone category overall is relatively tiny, and Apple’s first entry is untested and expensive. It’s also tricky to make. Initially, it’s going to be tough for Apple to see whether there’s a sustained market for it.
The last thing Apple needs is warehouses full of unsold, hard-to-make folding iPhones — so the company looks likely to pull an iPhone X.
Also in today’s newsletter:
Mac users like ourselves are still living in a cosy malware-free bubble. Macs don’t get viruses, we tell ourselves. But as the platform becomes more popular, this tricky new password stealer might be a taste of what’s to come. Oh joy.
I was hoping that last week’s rumor about delays to AirPods-with-AI-cameras was not true. This latest rumor has them back on track. Yeah baby!
🔥 DEAL OF THE DAY: Ugreen’s tiny but mighty Nexode Air 65W USB-C charger is nearly 50% off at just over $20. #affiliate
Wow, was this really 20 years ago? I briefly had one of these beasts, and nearly gave myself a hernia lugging it up the stairs.
This monster 15-in-1, USB-C dock has just about every port you’ll ever need, and it looks pretty awesome. See our hands-on review.
— Leander Kahney, EIC.
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One more thing ...
Believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path. And that will make all the difference.
Today’s poll
Who runs antivirus software on their Mac?
Results from last Friday’s poll:
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