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🚨🚨🚨 iPhone price increases!

🚨🚨🚨 iPhone price increases!

Pricey iPhones look ready to get even pricier!

Leander Kahney
July 27, 2023

In 2017, Apple priced the iPhone X starting at $999 and sparked outrage.

Never had a smartphone been priced so high. But customers cared not and snapped up the new handset as fast as they could.

That $999 base price for Apple’s best smartphones hasn’t shifted since then: The iPhone 14 Pro still starts at $999 in 2023.

So, it’s been a long time since Apple increased iPhone prices (in the United States, anyway). It looks like that’s about to change, though. It’s rumored the price for iPhone 15 Pro models, expected in the fall, will increase between $100 and $200.

If true, it’s probably not just inflation. We expect several new technologies and features in the high-end handsets, including a fancy titanium body, a 3nm process for the CPU and (maybe) solid-state buttons.

Given these breakthroughs, I think a couple hundred extra bucks isn’t a big ask. But I know a lot of people will be horrified that the world’s richest company is squeezing even more money out of its loyal customers.

What do you think? Sound off in the poll and comments below.

Tim Cook was initially denied an Apple credit card. Say whaaaaat?
This headphone stand makes a worthy perch for your precious AirPods Max.
As much as I hate going to Costco, this is a good deal on membership.
Today’s the day Mac marketing guru Joanna Hoffman was born. She was played by Kate Winslet in Danny Boyle's Steve Jobs biopic.

— Leander Kahney, EIC.

iPhone 15 Pro Max price might increase $200

The top-tier model in Apple’s 2023 line could be in for a price jump. But the cost of all the new models reportedly won’t go up.

Tim Cook's Apple Card application got rejected

Even Apple's CEO couldn't get an Apple Card -- for a short time, anyway. And it's not because he's not paid enough.

How to get the latest HomePod software update

HomePod Software 16.6 is out. Here’s how to make sure your Apple smart speaker has the latest software version.

^{A message from the Cult of Mac Deals team}

Grab a Costco membership plus $30 Digital Shop Card for just $60

For a limited time, new members can snag a one-year Costco Gold Star Membership for just $60, with a bonus $30 Digital Costco Shop Card.

AirTag 4-pack sale beats Prime Day’s lowest price

Apple's discounted bundle of tracking tags drops to $85, its lowest price in 30 days. This brings the price per AirTag to just $21.25.

‘The Morning Show’ season 3 teaser: 'Let's burn it all down'

Things look pretty desperate for the show within a show, with possible new network ownership and secrets galore.

^{A message from the Cult of Mac Store}

Affordable stand makes ideal perch for AirPods Max

Sometimes the best accessory isn't flashy, it just gets the job done and looks good doing it. That's the case with the Elago H Stand for AirPods Max.

Get a grip on AirPods Pro 2 with Nomad's new Sport Case

Nomad wants to cut down on the chances your earbuds will slip out of your hand, thanks to its grippy new Sport Case.

Today in Apple history: Mac marketing guru Joanna Hoffman is born

On July 27, 1955, Joanna Hoffman, a marketing executive who will become Steve Jobs' first right-hand woman, was born in Poland.

Tweetz o’ the day

Tatooine Solar Graph Watch Face. ⌚️
— Basic Apple Guy (@BasicAppleGuy)
1:57 PM • Jul 27, 2023

Apple's transition to 3nm chips should begin soon:
• iPhone 15 Pro + Pro Max with A17 Bionic in September
• The first M3 Macs are expected to launch as early as October, according to @markgurman. Models most due: 13" Pro, 13" Air, and 24" iMac
• iPad Pro with M3 next year
— Joe Rossignol (@rsgnl)
4:39 PM • Jul 27, 2023

My secret of avoiding burnout…
Is to try new features and techniques in my work every time!
My goal for this project was to imitate watercolor on my iPad💦
Do you think I reached this effect?
— Marta 👩🏻‍🦰 | Motion Artist (@marta_vs_art)
8:43 AM • Jul 27, 2023

One more thing ...

❝

A good company must ‘impute’ — it must convey its values and importance in everything it does, from packaging to marketing.

— Steve Jobs, 2011.

Today’s poll

If prices go up, will you balk at buying a new iPhone this year?

Results from yesterday’s poll: When traveling, do you already have a good kit of Apple travel accessories?

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