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iPhone 17 Pro's new color

iPhone 17 Pro's new color

Upcoming handset looks set to debut a new color option

Leander Kahney
July 14, 2025

Back in the early days of the automobile industry, Henry Ford famously you said can get a Model T in any color, as long as it’s black (and that’s because it was fastest-drying paint on Ford’s fast-moving assembly line).

But in the early 20th century, General Motors took a different tack. The company developed a line of fast-drying paints in a range of colors, bringing all-important “eye appeal” to its vehicles (in the words of GM’s CEO at the time, Alfred P. Sloan Jr.).

By regularly offering new vehicles in different colors, General Motors overtook Ford as the dominant car company and remained in that position for more than 70 years. It proved how important color is to consumers, and it forms a big part of Apple’s strategy to this day.

Every year, Apple offers the iPhone in new colors — and this year is no different. Apple will likely debut a brand new color for the iPhone 17 Pro — and the details are here.

Also in today’s newsletter:

The launch of the iPhone 17 lineup is sooner than you think — it’s now just two months away. My goodness, where’d the year go already?
Despite rumors the iPhone’s Dynamic Island will eventually go away, Apple seems to have a different plan. The company is reportedly leaning heavily into the front-facing camera/sensor cutout with new UI elements that emphasize the feature.
If you have a Windows PC, we have a great deal on Windows 11 Pro for less than $15. And Prime Day may be over, but you can still pick up a voluminous external drive for a song.
Not a lot of people know this, but today’s featured setup exposes the dirty secret behind Apple’s Studio Display monitor.

— Leander Kahney, EIC.

iPhone 17 Pro may sport 5 colors, including cool new copper-orange

Leaked camera lens covers suggest iPhone 17 Pro color surprises -- five hues, including a popular dark blue and a brand new copper-orange.

Apple’s big iPhone 17 event might be just two months away

You may not have to wait long for Apple to unveil the iPhone 17, with the company possibly holding the event in the starting September 8.

Apple has big plans for the iPhone Dynamic Island

Rumors indicates Apple came up with a “significant evolution” for the Dynamic Island that’s part of the display in most iPhone models.

^{A message from the Cult of Mac Deals team}

Price drop: Upgrade to Windows 11 Pro for less than $15

This Windows 11 sale allows you to upgrade your PC to Windows 11 Pro for less than $15.

New HDMI adapters overcome Apple silicon Mac external display limits

OWC HDMI adapters

Apple drops new betas of iOS 18 and macOS Sequoia [Updated]

New betas of iOS 18.6 and macOS Sequoia 15.6 went to developers on Monday. That’s despite Apple already unveiling their eventual replacements.

^{A message from}^{the Cult of Mac Deals team}

Prime Day is over but great deals on portable SSDs are not

There are top-quality portable SSDs available at way below their list prices thanks to Amazon Prime Day. We found great deals!

iPhone 17e rumors: Apple’s next budget handset

Apple already has the iPhone 17e on its drawing board, according to rumors. Here’s when to expect it, and what hardware changes are coming.

Taron Egerton’s crime drama Smoke burns up the ratings charts

The new true-crime drama “Smoke” on Apple TV+ that stars Taron Egerton made it into the top 10 most popular streaming series.

Today in Apple history: Revolutionary MP3 file format gets its name

On July 14, 1995, the MP3 file format received its name as the new .bit file extension changed to .mp3. It enabled the iPod's success.

LG 5K monitor pairs beautifully with Studio Display [Setups]

Today's Mac Studio setup pairs an LG 5K display for mac with a Studio Display. The user couldn't be happier.

Tweets of the day

Am I right or what?
— Fahadx (@onefahadx)
7:20 PM • Jul 14, 2025

Liquid Glass Minecraft icon.
— Michael Flarup (@flarup)
6:27 PM • Jul 14, 2025

Wallpaper of the day

Spatial Scene wallpapers on iOS 26 are lowkey stunning!
Way cooler than people realize 🤩
— Arjun Garg (@imarjungarg)
5:54 PM • Jul 14, 2025

One more thing ...

❝

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

— Steve Jobs, 1998.

Today’s poll

Should Apple expand on the Dynamic Island, or get rid of it quick?

Results from yesterday’s poll: Do you prefer the muted iPhone colors, or brighter ones?

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