Why iPhone 15 will actually be cheap

This year’s model likely will be the most affordable since 2007.

Apple is defying gravity with the iPhone. As the device matures, it’s actually gaining market share on its lower-cost Android rivals — which is not the way things should be.

That’s likely to continue with the iPhone 15, which is being unveiled tomorrow at Apple’s “Wonderlust” event.

The new handsets may even see a price increase.

But as unlikely as it sounds, the iPhone 15 lineup likely will be the cheapest iPhones that Apple has launched since 2007. Here’s why.

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— Steve Jobs, 2005.

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