'I'm a Mac' guy is back

And he's shilling for Qualcomm in lamest comeback yet.

Author

Leander Kahney
June 03, 2024

Fourteen years ago, Apple’s “Get a Mac” ad campaign was fresh and funny.

It cleverly anthropomorphized Macs and PCs. In 30 seconds, dozens of “I’m a Mac” spots wittily extolled the virtues of using a Mac, versus the trials of using a PC.

Since then, Justin Long, the actor who played a Mac, has reprised his role several times for various campaigns — mostly promoting PC companies. And now he’s back for the lamest one yet.

Also in today’s newsletter:

  • New AI features are likely to be the biggest upgrades to Apple’s platforms in many years. See what’s rumored for WWDC24, which is fast approaching.

  • The upcoming iPhone 16 Pro’s screen bezels are rumored to be not just thin, but crazy thin.

  • Following a price hike, Spotify now costs more than Apple Music.

  • Talking of cray: Our sale on SwitchEasy’s fab Skin Apple Watch band is still on. Get a great magnetic silicone band for just $18 (regularly $29.99).

— Leander Kahney, EIC.

‘I’m a Mac’ actor returns with lamest PC ad yet

Justin Long resurfaces in yet another weak spoof of Apple's classic "Get a Mac" ad campaign, this time shilling for Qualcomm.

All the AI features headed for iPhone, Mac and iPad [Updated]

Stay ahead with the AI developments coming to iOS and macOS. Find out how Apple is incorporating AI technology into its operating systems.

Expect Settings revamp, Control Center tweaks in iOS 18, iPadOS 18 and macOS 15 [Updated]

Another reason to get psyched for WWDC24 -- cross-OS changes in a Settings app revamp, plus tweaks to Control Center!

A message from the Cult of Mac Deals team

Build your own app: Get this coding education bundle for just $53

Want to start coding? Get Microsoft Visual Studio Pro 2022 and the 2024 Premium Learn to Code Certification Bundle for $52.97.

Apple's 2024 iPad Air features a binned M2 chip with 9-core GPU

Contrary to Apple's initial claims, the new tablet does not come with a 10-core GPU.

iPhone 16 Pro's display could sport seriously small bezels

The iPhone 16 Pro's 6.3-inch display could ship with 1.2mm slim bezels, making it the "world's narrowest bezel mobile phone."

A message from the Cult of Mac Store

Exclusive sale: Save a whopping 40% on this sweet silicone Apple Watch band [Updated]

This magnetic Apple Watch band looks great and is easy to use. SwitchEasy's Skin Silicone Magnetic Apple Watch Band is a jack of all trades.

In rare sale, Sonos offers great deals on stellar audio gear

Sonos makes coveted audio gear that almost never gets discounted. But now it is. Get 25% off for Father's Day in the Sonos speaker sale.

Spotify price increase pushes cost above Apple Music

Learn about Spotify's price increase, and compare the streaming music service's new subscription costs to Apple Music.

Telepathic teen braves Earth's alien surface in ‘WondLa’ trailer

The "WondLa" trailer promotes a new Apple TV+ animated adventure series in which a teen raised in a bunker wonders where the humans went.

Marvel’s ‘What If…?’ shows off the promise of spatial gaming ★★★★☆

The free Vision Pro app "What If…? – An Immersive Story" combines interactivity with storytelling like no other game.

iOS 18 might make your iPhone weird and wonderful [The CultCast]

This week on Cult of Mac's podcast: In the near future, your iPhone might look as wild and unique as you want it to. iOS 18 rumors and more!

Today in Apple history: iOS overtakes BlackBerry OS

On June 3, 2011, just four years after the iPhone launch, iOS market share inched past Research in Motion's BlackBerry OS for the first time.

New MacBook Pro powers perfect workstation [Setups]

Today's M3 MacBook Pro setup simply has it all. The powerful new laptop works in concert with a fantastic selection of peripherals.

Tweetz o’ the day

One more thing ...

❝

Funny enough, 20 years after we started Apple, there was nobody building computers for people again. You know? They were trying to sell consumers last year's corporate computers. We said, “Well, these are our roots. This is why we're here. The world doesn't need another Dell or Compaq. They need an Apple.”

— Steve Jobs, 1999.

Today’s poll

Did you actually like the "I'm a Mac, I'm a PC" ads back in the day?

Login or Subscribe to participate in polls.

Results from yesterday’s poll: Have you ever bought knockoff Apple gear?

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