'I'm a Mac' guy is back

And he's shilling for Qualcomm in lamest comeback yet.

Fourteen years ago, Apple’s “Get a Mac” ad campaign was fresh and funny.

It cleverly anthropomorphized Macs and PCs. In 30 seconds, dozens of “I’m a Mac” spots wittily extolled the virtues of using a Mac, versus the trials of using a PC.

Since then, Justin Long, the actor who played a Mac, has reprised his role several times for various campaigns — mostly promoting PC companies. And now he’s back for the lamest one yet.

Also in today’s newsletter:

  • New AI features are likely to be the biggest upgrades to Apple’s platforms in many years. See what’s rumored for WWDC24, which is fast approaching.

  • The upcoming iPhone 16 Pro’s screen bezels are rumored to be not just thin, but crazy thin.

  • Following a price hike, Spotify now costs more than Apple Music.

  • Talking of cray: Our sale on SwitchEasy’s fab Skin Apple Watch band is still on. Get a great magnetic silicone band for just $18 (regularly $29.99).

— Leander Kahney, EIC.

A message from the Cult of Mac Deals team

A message from the Cult of Mac Store

Tweetz o’ the day

One more thing ...

Funny enough, 20 years after we started Apple, there was nobody building computers for people again. You know? They were trying to sell consumers last year's corporate computers. We said, “Well, these are our roots. This is why we're here. The world doesn't need another Dell or Compaq. They need an Apple.”

— Steve Jobs, 1999.

Today’s poll

Did you actually like the "I'm a Mac, I'm a PC" ads back in the day?

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Results from yesterday’s poll: Have you ever bought knockoff Apple gear?

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