Cult of Mac Today
Posts
It's Glowtime: Full coverage

It's Glowtime: Full coverage

Get all the details on new iPhones, Apple Watches, AirPods and more.

Leander Kahney
September 09, 2024

Apple just rolled out a line of amazing new cameras — with phones attached.

During Monday’s “It’s Glowtime” event, the company showed off the iPhone 16 lineup, which is distinguished by stunning new cameras and a new Camera Control. The solid-state button controls a host of camera functions, from capturing and focusing shots to zooming, switching between lenses and more.

The new Camera Control emphasizes how important photography has become to smartphones. But it’s not just for photography: The iPhone’s camera now acts as an intelligent eye. The device can display information about the world around you, simply by pointing the camera at it.

A new set of features called Visual Intelligence — invoked by the new Camera Control — shows information about the real world, like surfacing reviews of a restaurant you are looking at or creating a new calendar event from information on a poster.

This is just a snippet of the avalanche of new products and features unveiled during the one-hour, 39-minute telecast. Other highlights include:

In addition to the Camera Control, the iPhone 16 and 16 Plus models get some bold new color options and beefier chips for Apple Intelligence.
The new Apple Watch Series 10 looks very hot, with a big bold screen, a slimmed-down body and a new titanium finish.
AirPods Pro can now act as professional hearing aids.
Apple Watch Ultra 2 and AirPods Max didn’t bring much in the way of new hardware, but did get color refreshes. There’s also a new Apple Watch Ultra Hermès.

— Leander Kahney, EIC.

iPhone 16 Pro and Pro Max beef up cameras and AI processing power

iPhone 16 Pro and Pro Max debut at Apple's "It's Glowtime!" event with camera upgrades and big-time processing power.

iPhone 16 brings refined design, snazzy new colors and A18 chip

Apple's new iPhone 16 and iPhone 16 Plus arrive, featuring a revamped rear camera layout, new color options and a faster processor.

Apple Watch Series 10 gets major upgrade, catches up with Ultra

Apple's new smartwatch features a thinner design, a faster processor and a gorgeous new jet black color.

^{A message from the Cult of Mac buyback program}

Act now to lock in the best price for your iPhone trade-in

With new iPhones comes a bummer: Your old iPhone trade-in will drop in value. Act now to lock in the best possible price on old Apple gear.

Apple introduces new Visual Intelligence lookup for iPhone 16

The new Apple Intelligence feature lets you get information on things around you with a button press.

AirPods Pro can soon double as hearing aids

Apple’s earbuds will become genuine clinical-grade hearing aids to help millions of people with mild to moderate hearing loss.

^{A message from the Cult of Mac Deals team}

Grab an M1 MacBook Air at an unbeatable price

Pick up the perfect laptop for students at a price that's perfect for anyone. Get a refurbished M1 Macbook Air on sale for just $514.99.

Apple refreshes AirPods with two new fourth-generation models

The latest models of the popular wireless earbuds bring advanced features.

Apple changes up AirPods Max colors, swaps in USB-C

Apple finally makes long-overdue tweaks to its headphones, including new colors, tweaks to ANC, and the introduction of USB-C.

iPhone 16 Camera Control makes getting the shot a click away

With Camera Control, you can launch the camera, initiate a visual search, and more, all with a simple tap or click.

This is when you can get iOS 18, iPadOS 18 and watchOS 11

After months of beta testing, iOS 18, iPadOS 18 and watchOS 11 finally get a public release date: September 16.

These new iPhone 16 cases could replace disastrous FineWoven

According to a leaker with a mixed record for accuracy, Apple might replace FineWoven iPhone cases with something new.

Today in Apple history: Steve Jobs returns following liver transplant

On September 9, 2009, Steve Jobs made his public return at an Apple keynote. He received a standing ovation and opened up about his health.

Tweets of the day

And now the mob scene that is the hands-on portion of the #AppleEvent@Apple
— Bob O'Donnell (@bobodtech)
6:53 PM • Sep 9, 2024

"Beautiful new design"
Uh, that's the same.
— Quinn Nelson (@SnazzyLabs)
5:06 PM • Sep 9, 2024

The Apple Watch Series 10 screen is larger than the one on the Apple Watch Ultra. Immediate move from the Ultra for me and probably others.
— Mark Gurman (@markgurman)
5:07 PM • Sep 9, 2024

But seriously what time is it?
— Joanna Stern (@JoannaStern)
5:28 PM • Sep 9, 2024

Wallpaper of the day

iPhone 16 & iPhone 16 Pro ~ all wallpapers in high quality
Thread 🧵👇
— Apple Design (@TheAppleDesign)
7:13 PM • Sep 9, 2024

One more thing ...

❝

Today, we're introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things; a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device. An iPod, a phone and an internet communications device … are you getting it? These are not three separate devices. This is one device – and we are calling it iPhone. Today, Apple is going to reinvent the phone.

— Steve Jobs, 2007.

Today’s poll

What was the highlight of the "It's Glowtime" event?

Results from last Friday’s poll: What do you think of iPhone’s recent colors?

Best reader comments

Subscribe to The Weekender — Get the week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.

Reply

or to participate.