First peek!

Apple Watch Series 10 renders leak.

If new CAD renders of the upcoming Apple Watch Series 10 prove legit, this year’s model will boast the biggest screen yet.

The new renders suggest the Series 10 — due for release this fall — will be smaller than the Apple Watch Ultra, but will come with a significantly larger screen.

However, the leaked images also suggest the Series 10 will keep almost all other design details from recent Apple Watch models, including the strap attachment mechanism.

It’s been widely rumored that Apple would introduce a new magnetic design for attaching bands, but there’s no sign of it in these renders. I’m undecided if that makes the CADs more likely to be real or less!

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

(Asked what he wants:) To make Apple a great $10 billion company. Apple has the opportunity to set a new example of how great an American corporation can be, sort of an intersection between science and aesthetics. Something happens to companies when they get to be a few million dollars — their souls go away. And that's the biggest thing I'll be measured on: Were we able to grow a $10 billion company that didn't lose its soul?

— Steve Jobs, 1984.

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