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I’m not a conspiracy theorist, but if I were, Final Cut Pro seems designed expressly for Apple to sell additional storage.
The video editing software — amazing as it is — is perhaps the most efficient way ever to quickly and ruthlessly fill up your hard drive.
Because it’s designed for professional, high-performance workflows, Final Cut Pro constantly creates large "scaffolding" files — like optimized media (ProRes), proxies and background renders — to ensure smooth editing.
Even before you even get started, FCP transcodes most imported footage into Apple ProRes, ballooning your storage needs.
Then, because most color corrections, transitions and effects run in the background, FCP can quickly generate hundreds of gigabytes of rendered files.
And that’s before you start editing multiple camera angles, which, as it implies, quickly multiplies the storage required for even a single project.
Luckily, we have D. Griffin Jones to help. After adopting Final Cut Pro for his work at Cult of Mac, Griffin dove into settings and figured out some clever, non-obvious ways to save storage space.
Also in today’s newsletter:
Uh-oh: There are now even more restrictions on memory allocations when you order a new Mac.
A new report reiterates what we all already knew: Apple’s massive installed base means it’s already winning the AI war without firing a shot!
I never join class-action lawsuits because, after lawyers take the lion’s share, there’s only scraps for the victims. Perhaps this one will be different?
I’m a big fan of Bose speakers, and the fact that the company’s new modular system can be expanded into a full 7.1.4-channel home theater setup has me very interested.
🔥 DEAL OF THE DAY: We got my son a pair of these EarFun Air Pro 4+ earbuds for Xmas, and he loves them. They sound great and come with a bunch of high-end features for midrange budget earbuds. Recommended. On sale for 20% off. (Cult of Mac’s review gave the earbuds 4.5 stars out of 5.)
Today’s a massive day in Apple history: It’s the beginning of the biggest and most unlikely turnaround in all of business history.
— Leander Kahney, EIC.
A message from Wispr Flow
The best prompt engineers aren't typing. They're talking.
Power users figured this out early: speaking a prompt gives you 10x more context in half the time. You include the edge cases, the examples, the tone you want — because talking is fast enough that you don't skip them.
Wispr Flow captures everything you say and turns it into clean, structured text for any AI tool. Speak messy. Get polished input. Paste into ChatGPT, Claude, Cursor, or wherever you work.
89% of messages sent with zero edits. 4x faster than typing. Works system-wide on Mac, Windows, and iPhone.
A message from the Cult of Mac Deals team
A message from the Cult of Mac Deals team
Cult of Mac’s buyback program
A message from Tokyopop
More Like Dragonball $
People associate anime & manga with cartoons and comics. But they should be thinking of dollar signs. The global market’s worth $37B, projected to hit $60B by 2030. Which makes TOKYOPOP’s first investment opportunity for outside investors all the more exciting. TOKYOPOP helped bring anime & manga to the West ~30 years ago, becoming a $15M annual revenue business. Now, they’re scaling toward $50M in targeted 2030 revenue.
This is a paid advertisement for TokyoPop Regulation CF offering. Please read the offering circular at https://invest.tokyopop.com/
Tweets of the day
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One more thing ...
What our competence is, is making complex technology easy to use and self-discoverable. And we’ve done it in spades on the iPhone. So that’s how we got here. We thought we could make a contribution by making something truly great that we loved. And we’ve done it. We love this thing. And starting tomorrow at 6 p.m., we’re going to find out if other people love it as much as we do.
Today’s poll
Did you have an original Bondi blue iMac?
Results from yesterday’s poll:
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