New Apple CEO John Ternus wants the company to release more products, more often, with a sharper focus on engineering. And now he’s reportedly shaking things up in Cupertino to make his vision a reality.
For years, Apple chugged along under former CEO Tim Cook, cranking out insane revenues quarter after quarter. It was spectacular — but also maybe a little formulaic.
New iPhones, Apple Watches and AirPods in September.
New Macs and iPads in October or November (and a few more in March or April).
And there’s always the Worldwide Developers Conference in June, where Apple shows off its upcoming operating system updates and sets the tone for the next hardware cycle.
That last part probably won’t change, but the rest of it could.
And what’s behind this push to move beyond Apple’s template for success (aside from the usual expected change after a new CEO takes over)?
AI, of course.
Ternus wants Apple to “introduce products more quickly and become more experimental to remain competitive in the artificial intelligence era,” according to a new report from Bloomberg.
Apparently, Ternus has been banging this lean-and-mean gong for years. He reportedly told employees at an all-hands meeting that “Apple should hire fewer people, ask more of its existing engineers and reduce organizational bloat.”
He even reportedly flashed a slide that showed how much Apple’s headcount had grown!
This sounds a little like 1981, when Apple’s first CEO fired a bunch of people after a hiring spree led to what he called a “bozo explosion.”
Success can lead to complacency and laziness. And that can spell disaster, especially in the fast-moving world of technology.
Rapid changes like this rarely make employees feel good about their jobs. However, sometimes shaking things up a bit can lead to positive change. And for Apple fans like us, viewing things from the outside, the next few years could be truly exciting.
Here’s what Ternus is doing to make Apple faster, smarter and better.
Also in today’s newsletter:
The more we hear about the folding iPhone Duo, the more interesting it sounds.
Mac storage maxing out? You need these three easy ways to clear some space.
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