What to expect from Apple Watch 'Pro'

September 01, 2022

For more than a year, we've been hearing rumors about a "rugged" version of the Apple Watch aimed at extreme athletes. That got many of us thinking of a beefy watch a la Garmin or Casio's G-Shock line. We even made some mockups along those lines.

But what if the Apple Watch Pro (or Apple Watch Explorer Edition or whatever Cupertino decides to call it) brings nothing more than a modest makeover?

Maybe with the long-rumored, flattened titanium sides? And a much larger battery that makes it workable for endurance athletes who tackle triathlons and similarly grueling competitions?

That's what our Apple Watch expert, Graham Bower, predicts in today's top story. And he cites some interesting clues to support his argument.

It's a compelling read as we await next week's big Apple event.

— Lewis Wallace, managing editor

With its bigger screen and tougher case, supposedly this model will be ideal for extreme sports. But does a bigger screen really help when you’re bungee jumping? And could titanium ever be rugged enough to withstand whitewater rafting? Something about all this doesn’t add up.

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If you have an iPhone 11, 12 or 13, why not change it up with a new case? That’s much cheaper than springing for a new iPhone. And now, it’s cheaper still. You can grab any of 41 different cases for iPhone 13, 12 and 11 for 20% off in the Cult of Mac Store. But don’t wait around: This sale ends at 11:59 p.m. PST on September 2, 2022.

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On September 1, 2010, Apple launched its music-focused social network Ping as part of iTunes 10. Sadly, it never caught on.

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One more thing ...

"Good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves." — Steve Jobs on advertising and hype

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