Every single day?

Tim Cook swears Vision Pro is his daily driver.

Author

Leander Kahney
July 12, 2024

The major criticism of Apple’s Vision Pro is the lack of a killer app.

That’s my own experience with the headset.

It routinely delivers mind-blowing experiences, and there’s no better way to watch a movie (if you’re alone). But so far, I’ve yet to find an app or workspace that demands I strap on the headset daily.

Not so with Tim Cook. The Apple CEO says he uses his Vision Pro every day, and here’s why.

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

❝

I don’t think that most of the really best people that I’ve worked with have worked with computers for the sake of working with computers. They’ve worked with computers because they are the medium that is best capable of transmitting some feeling that you have, that you want to share with other people.

— Steve Jobs, 1995.

Today’s poll

What will be the Vision Pro's killer app?

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Results from yesterday’s poll: Should Apple copy Samsung and make a smart ring?

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