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Apple's famous secrecy is becoming a joke
No need to wait until September.
If you want to get a really good look at Apple’s upcoming iPhone 17 lineup, which Apple has tried very hard to keep secret, check out our top post.
The new handsets, which Apple goes to GREAT lengths to keep under wraps until their official unveiling, are revealed in all their detail. And when I say all, I mean ALL their detail. These might as well be the real things.
You can see all the colors of the new handsets, including a bold new orange colorway for the iPhone 17 Pro Max.
You can examine the beefier camera module, which stretches all the way across the back of the Pro models.
You can also see exactly where Apple is relocating its logo to a new, lower position.
About the only detail missing is the new Camera Control button on top, a late and somewhat-sketchy rumor.
If these dummy units, posted by ace leaker Sonny Dickson, are accurate, Apple’s famous secrecy about unreleased products is becoming a joke.
Every year, the leaks and rumors get ever more comprehensive until we reach a situation like this, which is almost parodic, where we get extremely accurate and detailed facsimiles like these.
Of course, they could be complete bunk and come September Tim Cook will be like ‘psyche!’ — but I doubt it. These dummies look legit.
Also in today’s newsletter:
One of the few details about the iPhone 17 lineup that hasn’t leaked is their prices. Although Apple rarely raises prices, President Donald Trump’s tariffs are expected to bump sticker costs.
As if Apple didn’t have enough on its plate trying to wrestle AI, now Mark Zuckerberg is poaching key talent with outrageous pay packages.
Amazon’s running a great sale on MacBooks right now, including the latest drool-worthy MacBook Pro models at up to $438 off. And if you’re interested in the Babbel language learning app, we have a big discount that’s good for a few more days.
I used to love Peanuts as a kid. Apple TV+ has an extensive collection of Peanuts specials, including a new addition: Snoopy Presents: A Summer Musical. It looks delightful.
We just reviewed a new 3-in-1 travel charger that we think is pretty good, especially because of the very low price tag.
My goodness, look at the giant video wall in today’s featured setup.
— Leander Kahney, EIC.
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Tweets of the day
Is this a new iOS 26 feature? I’ve never noticed the photos app being able to identify concerts
— Tyler (@TyleTweets)
4:14 PM • Jul 29, 2025
Doggy Dogfight is a fun new game on Vision Pro.
You fly vintage planes, battle dog pilots, and pick up power-ups across 50 levels—all in your real space.
Highly recommend playing with a controller. Available now on the visionOS App Store.
— Justin Ryan ᯅ (@justinryanio)
10:32 PM • Jul 29, 2025
The iOS 17 Control Centre just looks like a cheap knockoff now 😭
— AppleLeaker (@LeakerApple)
11:08 AM • Jul 29, 2025
Wallpaper of the day
LOCK SCREEN WALLPAPER THREAD 👇🥰❤️
LET’S HAVE IT 🔥🔥🔥
— 🦋Queen Primis🌹 (@Queen_primis)
6:34 AM • Jul 29, 2025
One more thing ...
It’s easy to throw stones at Microsoft. They’ve clearly fallen from their dominance. They’ve become mostly irrelevant. And yet I appreciate what they did and how hard it was. They were very good at the business side of things. They were never as ambitious product-wise as they should have been. Bill likes to portray himself as a man of the product, but he’s really not. He’s a businessperson. Winning business was more important than making great products. He ended up the wealthiest guy around, and if that was his goal, then he achieved it. But it’s never been my goal, and I wonder, in the end, if it was his goal. I admire him for the company he built—it’s impressive—and I enjoyed working with him. He’s bright and actually has a good sense of humor. But Microsoft never had the humanities and liberal arts in its DNA. Even when they saw the Mac, they couldn’t copy it well. They totally didn’t get it.
Today’s poll
Do you think the iPhone 17 dummies are accurate or no? |
Results from yesterday’s poll: Are you also a headphones/earbuds fanatic?

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