If you were on the fence about Apple’s first folding iPhone, due to be unveiled in a few short weeks, check out the reaction to Samsung’s version.

Apple’s Korean rival just unveiled the Galaxy Z Fold8, a folding phone that — surprise!!! — adopts the same unusual, passport-size design that rumors indicate Apple’s version will use.

This isn’t Samsung’s first folding phone, of course. It’s the eighth version.

But for the first time, Samsung ditched its usual tall, narrow form factor in favor of a more compact, passport-like device. Shocking, right?

It seems to be an enormous hit with reviewers, who have been posting their first impressions all over social media and tech websites

Here are all the reasons it looks like a big hit — and why rapturous reviews of a rival device are very good news for Apple.

Also in today’s newsletter:

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— Steve Jobs, 2011.

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