A whopping 26% of Americans report being impacted by a retailer data breach, according to a study by Incogni, a leading data-scrubbing service.
This means these shoppers’ data — including phone numbers, email addresses and more — may have been leaked and potentially sold on the dark web. That, of course, leads to spam and scams.
The key, unsettling takeaways include:
The frequency of online shopping is directly linked to the risk of being affected by a retail data breach: 47% of daily online shoppers, 30% of weekly shoppers and 21% of monthly shoppers report having their data compromised.
There’s a correlation between marketing opt-in rates and data breach risk: As the frequency of opt-ins increases, so does the rate of reported data breaches. 32% of those who always opt in report a breach, compared to 19% of those who never opt in.
Protect your privacy: A quarter of Americans report being affected by a data breach at a retailer
Don't let your holiday gift shopping turn into a nightmare in the new year. Protect yourself from data breaches by erasing your personal information from the Internet with Incogni.
Try Incogni today, and use code CULTOFMAC to get a whopping 55% off.