More boring Apple environmental news

Apple green blah blah blah ...

Author

Leander Kahney
April 19, 2023

Everyone seems to find Apple’s green initiatives extremely boring. Every time we write about it, no one clicks on the posts!

But I think such efforts are important and impressive. So does Apple. The company is devoting the top of its homepage to an environmental progress report ahead of Earth Day on April 22.

The report offers a deep dive into the company’s efforts, which range from low-carbon shipping to renewable energy. Apple’s goal is to be completely carbon neutral across its entire business by 2030 — just seven years away.

Take the use of recycled materials, which has grown from using some recycled plastic in its desktop computers in 2017, to the use of a half-dozen recycled materials across its entire product line in 2023.

The chart shows slow, incremental progress. It may seem like small beans now, but will likely be dramatically different in a few years.

As Lisa Jackson, Apple’s VP of environment, policy and social initiatives, said in a statement: “Apple is on a journey…. We hope you’ll join us.”

Also in today’s newsletter:

— Leander Kahney, EIC.

Apple touts environmental progress ahead of Earth Day

The 2023 Environmental Progress Report goes into comprehensive detail about the company’s goal of carbon neutrality.

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A message from Bluetti

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A message from the Cult of Mac Deals team

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There’s a new sheriff in town this week on ‘The Big Door Prize’ [Apple TV+ recap]

Apple TV+ sci-fi comedy "The Big Door Prize," about a machine that reads people's futures, takes a hard look at a hard-to-like character.

2022 iPad Air models hit all-time low prices

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Today in Apple history: Newton boss departs as device struggles

On April 19, 1994, the executive in charge of Apple's revolutionary new product line, the Newton MessagePad, parted ways with the company.

Last remaining stock: This 2TB portable SSD holds all your data for less than $35

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Coder's dual MacBooks look badass in teardown skins [Setups]

The skins made social media commenters think the user's coding ran so hot he uncased his laptops. And then they picked on him some more.

Tweetz o’ the day

One more thing ...

❝

The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

— Steve Jobs, 1994, when he was CEO of Pixar.

Today’s poll

How boring do you find Apple’s environmental news?

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Results from yesterday’s poll: Do you use Rosetta on your Apple silicon Mac?

Do you use Rosetta on your Apple silicon Mac?
 
🟨🟨🟨🟨🟨⬜️ Yes. I need it for essential software. (22)
🟩🟩🟩🟩🟩🟩 No. I'm fine without it. (24)
🟨🟨🟨🟨⬜️⬜️ I don't have an Apple silicon Mac. (19)
65 Votes

via @beehiiv polls

Best reader comments from ‘mrjasonmorris’ and ‘chris’:

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