Best Prime Day Apple deals

Yeah, updated AirPods Pro 3 are on the horizon, but the annual shopping spree that’s Amazon Prime Day has the current AirPods Pro 2 discounted to a price that genuinely surprised me: just $149.

That’s $100 off the suggested retail price and the lowest to date for these great earbuds, which offer a ton of features.

I’m tempted to pick up a pair as a backup for my current Pro 2s, which are covered in cracks and dents and aren’t going to last much longer.

But I dunno, should I hold out? Some Apple analysts think the AirPods Pro 3 may debut in the fall with the iPhone 17 lineup, but several others, including ace Apple analyst Ming-Chi Kuo, are predicting a September 2026 debut — more than a year away.

The last time I sat on a great Prime Day deal (an 11-inch iPad for just $249, the lowest price ever), I ended up regretting it. Bitterly, in fact.

This year’s Prime Day looks especially good for Apple gear. A lot of Apple products are on sale for their lowest prices ever, including most of the major Apple Watch models, several models of iPad and AirPods, and some MacBooks, to name but a few.

Prime Day is scheduled to run a full four days this year (July 8-11) but a lot of stuff is definitely going to sell out, especially popular colors or models.

As they, say, don’t wait!

Here’s our list of the best Prime Day deals we could find, and we’ve broken it up into seperate posts if you’re interested in particular products — see below. We’ll be keeping these posts updated throughout the week.

The problem for me, is how do I hide this from my wife?

Also in today’s newsletter:

• Hilariously, the new iOS 26 beta 3 really dials back the Liquid Glass effect. Steve Jobs famously said never listen to customers, they don’t know what they want, but it took just a week’s worth of kvetching on X and YouTube for Apple to more or less ditch its breakthrough new UI. And it seemed to me that a lot of people were just starting to like Liquid Glass.

• Thanks again to Incogni for sponsoring this week’s newsletter. Incogni’s great privacy tool offers unlimited data scrubs of your personal info. We have an exclusive 55% discount with code CULTOFMAC.

• More bad news for the smarter Siri that Apple’s working on. One of Cupertino’s top AI talents has reportedly been snatched up by Mark Zuckerberg’s Meta, which is offering recruitment packages up to $100 million — more than most star athletes.

• Even though Apple TV+’s hit spy show Slow Horses has yet to air seasons five and six, season seven has just been approved. Good news for Jackson Lamb fans.

• If there’s one thing that’s going to save you a ton of time and frustration, it’s learning how to use autofill on iPhone. Here’s how to master autofill in just a few minutes.

• Today’s an auspicious day in Apple history: It’s the day Steve Jobs returned to the company he co-founded, and started it’s amazing turnaround.

— Leander Kahney, EIC.

^{A message from the Cult of Mac Deals team}

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One more thing ...

Today’s poll

Results from yesterday’s poll: Anyone see F1? What did you think?

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