Back to school? Here's why to get an iPad.

For many, iPad Pro with Magic Trackpad > MacBook.

When Steve Jobs returned to Apple in 1996, he was baffled by the dozens of different Macs the company was selling.

Cupertino’s product lines had ballooned to dozens of offerings, and it wasn’t clear at all which model a customer should choose.

Jobs joked that customers needed a chart to figure it out.

Fast forward to today, and Apple’s offerings aren’t as confusing as 1996, but it can still be tricky to know which machine to buy.

Take our advice for buying a new computer for college. In fact, we don’t recommend a traditional laptop at all, but rather an iPad Pro paired with a Magic Keyboard. Here’s why.

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from the Cult of Mac Deals team

A message from Icons8

Tweetz o’ the day

One more thing ...

Tim Cook came out of procurement, which is just the right background for what we needed. I realized that he and I saw things exactly the same way. I had visited a lot of just-in-time factories in Japan, and I’d built one for the Mac and at NeXT. I knew what I wanted, and I met Tim, and he wanted the same.

— Steve Jobs, 2011.

Today’s poll

Have Apple's product lines become muddled?

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Results from yesterday’s poll: What did you think of Apple's "think different" ad campaign?

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