Apple's optimism pays off

Tim Cook & Co. find reasons for hope during tough times.

Author

Lewis Wallace
February 03, 2023

While reporting a rare earnings miss yesterday, Apple execs nevertheless expressed optimism about the future. And, while the knee-jerk reaction was to sell, sell, sell Apple stock in after-hours trading, cooler heads seem to be prevailing today.

Yes, despite iPhone and Mac sales dropping precipitously last quarter — and overall revenues falling far short of analysts’ predictions — AAPL is up today (at least so far).

It seems like Wall Street is looking past the hard numbers, which were admittedly not what we’ve come to expect from Apple in recent years, and found a silver lining in CEO TIm Cook’s optimistic outlook.

Funny, that’s what we did, too. Find out why in today’s top story.

Also in today’s newsletter:

  • One gob-smacking tidbit from Apple’s earnings report: The company hit an astonishing 2 billion active devices.

  • Read our recap/reviews of two new Apple TV+ shows — a dreadful drama called Dear Edward and a delightful animated show for children called Pinecone & Pony.

  • Enter our free giveaway for your shot at winning a bestselling iPhone stand from SwitchEasy.

— Lewis Wallace, managing editor

5 upbeat takeaways from Apple’s optimistic earnings call

Although Apple's December 2022 quarter was something of a disappointment, company executives are accentuating the positives whenever possible.

Apple surpasses 2 billion active devices

Apple’s installed user base exceeds 2 billion active devices after doubling in just seven years, CEO Tim Cook says.

‘Dear Edward’ turns a plane crash into a dumpster fire [Apple TV+ recap] ★☆☆☆☆

The new Apple TV+ series looks like a true misfire on just about every front. A show about grief seems to be in the throes of a panic attack.

AirPods Max 2 and HomePod mini 2 won't arrive anytime soon

Apple's next major audio refresh with the AirPods Max 2, HomePod mini 2 and low-cost AirPods could happen in 2024.

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‘Pinecone & Pony’ will whisk kids off on whimsical adventures [Apple TV+ review] ★★★★☆

Marvelous Apple TV+ children's show “Pinecone & Pony” returns for an energetic second season of charming animation and life lessons.

iPhone shipments drop but still top global phone market

Despite slightly weak shipments, Apple is again the world's largest phone-maker. Plus, iPhone is raking in most of the profit from the entire global smartphone market.

BTS fans: Get a cute Universtar BT21 AirTag case with keychain

If you're young at heart, here's your chance to nab a K-pop-inspired case and keychain for your Apple tracking device.

Win a supreme stand that mounts your MagSafe iPhone anywhere [Cult of Mac giveaway]

We teamed up with SwitchEasy for this week's giveaway, which will see three lucky winners receiving an Orbit Universal Magnetic Stand.

Smashy, smashy with ‘Castle Crumble’ on Apple Arcade

Have fun with creative destruction in “Castle Crumble,” which challenges players to knock down fortresses with bombs and spells.

These new hi-res noise-canceling headphones go for just $180

Edifier’s WH950NB noise-canceling headset promises high-octane audio and long battery life for just $180.

Today in Apple history: iPhone comes to Verizon at last

On February 3, 2011, the iPhone finally arrived on the United States' largest carrier, ending nearly four years of exclusivity with AT&T.

M2 Mac mini drives dual displays in rolling rig [Setups]

"How many external displays can I easily run with my Mac and how" is a common question, and some Macs make it much easier to run more than one.

Tweetz o’ the day

One more thing …

❝

To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.

One more, one more thing …

Do you own Apple stock?

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