Before he took over, Apple CEO Ternus said the company has an “incredible” product pipeline — and it looks like October will bring a whole bunch of new gear designed to surprise and delight us.

From the long-rumored smart home hub to the first touchscreen MacBook, here’s what to expect this month from Cupertino’s mad geniuses.

Also in this edition of The Weekender:

Enjoy your weekend!

— Lewis Wallace, managing editor

Feature story

A message from Roku

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

News

Plus, more Apple rumors:

Plus, more Apple software news:

How-tos

A message from Wispr Flow

Stop typing AI prompts. Start talking.

You think 4x faster than you type. So why are you typing prompts? Wispr Flow turns your voice into ready-to-paste text inside any AI tool. Speak naturally, tangents and all, and Flow cleans it up. Available on Mac, Windows, iPhone, and Android.

Deals

Plus, more software from Cult of Mac Deals:

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