While President Donald Trump is playing 4D chess with his well-thought-out and clearly articulated tariff plan, poor dummies like Tim Cook are forced to reconfigure Apple’s enormous global supply chain on the fly.
Incredibly, that’s exactly what Cook managed to achieve in just a few short months.
As the tariffs start to bite, Apple is predicting a nearly $1 billion hit on this quarter’s business.
But will these charges raise prices? What’s the plan going forward?
Cook laid it out — as well as he could — during Thursday afternoon’s earnings call with Wall Street analysts. You might be surprised at what Apple has planned — it’s kinda incredible.
Also in today’s newsletter:
There’s a shockingly good sale on grade A refurbished Apple Watches at Amazon’s Woot! Hot deals include an Apple Watch Ultra for just $389.99 and a black stainless steel Apple Watch Series 7 for just $129.99. The sale includes some great deals on refurbished iPhones, too. But like they say: Don’t delay. This banger sale ends tonight.
After a lot of foot-dragging, Apple finally complied with a court order to amend in-app purchases. It’s likely going to lead to big changes to how we all pay for apps and services. Spotify already jumped on the changes.
If you have a nice big screen in your car, this inexpensive dongle will let you watch videos on it. Handy for speeding down the freeway (jk!).
Today’s the day in Apple history that Cupertino introduced the first Apple watch in 1995. Wait, what?
— Leander Kahney, EIC.
A message from the Cult of Mac Deals team
Man, this Woot sale is AWESOME if you want a backup Apple Watch. Dirt-cheap refurbs include a stainless steel Series 7 for just $129.99 and a titanium Series 6 w/cellular for just $119.99! You can also get a bunch of iPhones, including a fab iPhone 13 mini for $254.99. But hurry before Cult of Mac managing editor Lewis Wallace buys them all! Sale ends tonight.
A message from the Cult of Mac Deals team
Tweets of the day
Wallpaper of the day
One more thing ...
If you act like you can do something, then it will work.
Today’s poll
How many Apple Watches do you own?
Results from yesterday’s poll: How disciplined is your passwords strategy?
Best reader comments
Subscribe to The Weekender — Get the week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.