Apple showcases Vision Pro headset

Welcome to the world of 3D "spatial computing."

In its nearly 50-year history, Apple has successfully introduced a string of groundbreaking computing platforms.

It started with the Apple II, the first personal computer for the masses (which coincidentally launched on this day in 1977), followed by the Mac’s graphical user interface and then the iPhone’s multitouch.

In each case, the breakthrough was a new input method.

Today, Apple unveiled the first 3D computer that’s controlled by your eyes, voice and hand gestures — the Vision Pro.

Priced at an eye-opening $3,500, it remains to be seen whether this relatively expensive headset will take off. The initial price tag has to be a barrier.

But its appeal is clear for many computing scenarios, not least that it’s a powerful computer in its own right that doesn’t need expensive monitors, sound systems or input devices to make it functional.

Either way, it’s a banner day for Apple and the computing industry.

Welcome to the world of 3D “spatial computing.” Computers will never be the same.

Also in today’s newsletter:

— Leander Kahney, EIC.

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A message from the Cult of Mac Deals team

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One more thing ...

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

— Steve Jobs, 2011.

Today’s poll

What do you think of Apple's AR/VR headset?

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Results from last Friday’s poll: Will the AR/VR headset launch be as big as the iPhone's was?

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