Apple's new insurance bundle

You can now bundle up AppleCare, and it looks great

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I have a sneaky confession to make.

A few years ago, after just exiting an Apple store with a brand-new iPhone, I immediately dropped my new handset on the sidewalk.

Like a slice of freshly peanut-buttered toast, it landed perfectly face down.

Dreading the worst, my suspicions were confirmed: The screen was cracked.

I was flabbergasted for three reasons:

  1. I couldn’t believe my first touch was a fumble.

  2. I was literally just about to put a case on it.

  3. The iPhone landed flawlessly face down on a tiny pebble — the only piece of grit on an otherwise spotless sidewalk.

Here’s the sneaky part: I immediately bought AppleCare — Apple’s insurance program that’s available for 60 days after the initial purchase.

I waited a week or two, and then filed a claim for the broken screen, which ended up costing about $30. The repair would have cost several hundred dollars without Apple’s insurance. Even with the expense of AppleCare, it still ended up cheaper than if I’d had to pay out-of-pocket.

This is the first thing I thought of when reading about AppleCare One, Apple’s new insurance program that covers up to three Apple devices for $19.99 per month — and they can be up to four years old!

‘Apple’s gonna be repairing a lot of cracked screens,’ I thought to myself. But then I looked at the fine print — and Apple may have already thought of this. See our post.

Either way, AppleCare One looks like a great insurance program if you have more than one Apple device, especially for portable products like AirPods, iPhones, iPads and MacBooks, which tend to get bashed about. It covers loss and theft too. Here’s everything you need to know.

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

The culture at NeXT definitely rewards independent thought, and we often have constructive disagreements — at all levels. It doesn't take a new person long to see that people feel fine about openly disagreeing with me. That doesn't mean I can't disagree with them, but it does mean that the best ideas win. Our attitude is that we want the best. Don't get hung up on who owns the idea. Pick the best one, and let's go.

— Steve Jobs, 1989.

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