Apple Pay Later finally launches

New service offers interest-free loans on almost any purchase.

Apple just soft-launched its Apple Pay Later service to random iPhone users in the United States. It will allow consumers to split purchases into four payments spread over six weeks.

There’s been some criticism that Apple Pay Later will encourage consumers to make purchases they can’t afford.

However, unlike other pay-later services such as Klarna or AfterPay, Apple charges no fees or interest.

In addition, Apple says it will perform credit checks on consumers to ensure they can repay the loans — and won’t charge late fees if payments are missed.

Apple has offered Pay Later-style installments on its own products for years, and there hasn’t been a huge outcry about it. By expanding the service to other goods, it seems likely that Apple Pay Later will be a success.

Also in today’s newsletter:

— Leander Kahney, EIC.

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One more thing ...

There's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the U.K. and tells me the story about how it's the coolest product they've ever brought home.

— Steve Jobs, D8 conference, 2010.

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