Apple News+ got game

New Emoji Game joins growing list of daily puzzles

Today is World Emoji Day, a totally made-up holiday invented by Jeremy Burge, founder of Emojipedia, to celebrate everything emoji.

Burge chose July 17 because it’s the date used on the calendar emoji 📅 , and it’s morphed into quite the phenomenon, with real-world events, social media postings, and even emoji-related product launches. Kim Kardashian, for example, launched her Kimoji fragrance line on World Emoji Day in 2018.

This year, Apple used the date to bring up the launch of a new "Emoji Game" on Apple News+, which was originally slated to debut in the fall with iOS 26. It’s available now on iOS 18.4 and later for News+ subscribers.

To play, you must complete words with blank spaces by dragging the correct emoji from a selection below.

I played it, and its kinda fun. The key is decoding the meaning of the presented emojis. What does 😴💭 mean, for example? (Spoiler alert if you intend to play today’s puzzle: it means ‘dream’! Yeah, I didn’t get it!)

The game joins a growing list of daily puzzles available in the News+ app, and is a strategy adopted by other publishers like the New York Times to keep readers coming back. It includes some clever wrinkles and social sharing tricks — read about it here.

Also in today’s newsletter:

— Leander Kahney, EIC.

A message from PDF Editor ,PDF Book Reader ®

A message from the Cult of Mac Deals team

Tweets of the day

Wallpaper of the day

One more thing ...

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

— Steve Jobs, 1998.

Today’s poll

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Results from yesterday’s poll: Durability of repairability?

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